Branding and the Longevity of Branding | Mademoiselle Prive Exhibition

The Chanel brand epitomizes a fashion brand that has stood the test of time through longevity, integrity, and creativity.  Chanel continues to remain culturally relevant with a spirit of surprise and newness, yet staying true to its heritage.

 

A reconstruction of Chanel’s first Boutique
A reconstruction of Chanel’s first Boutique

Mademoiselle Privé, a journey through the origins of CHANEL’s creations capturing the charismatic personality and irreverent spirit of Mademoiselle Chanel and Karl Lagerfeld.

In order to be irreplaceable, one must always be different.” – Coco Chanel

EDGE shares Claire Tyler Creative’s visit to Saatchi Gallery, London.

Karl Lagerfeld’s illustration of Coco Chanel

. . .The exhibition was a biographical and retrospective look at Coco Chanel’s and Karl Lagerfeld’s influence on the brand, from its humble beginnings to the global fashion house it is today. . .

A reconstruction of the famous Chanel Staircase in her house

The exhibition filled the whole gallery and was an interactive, sub-mersive and engaging treat. The gallery was filled with the physical world of Chanel. All your senses were played with in this sensory experience, from the visual treats of animations filling the walls, Coco Chanel’s words filling your ears, the smell of a fresh garden and the touch of luxurious fabrics. The exhibition  was a physical reflection and experience of the brand and an extension of their catwalks.

Perfume Room

It was clear throughout the exhibition that the Brand of Chanel is instantly and internationally recognised. The identity and personality I experienced in the exhibition can be seen and felt throughout the brands other outlets such as their catwalks and advertising. . .

Source: Mademoiselle Prive Exhibition

Images [except feature]:  ClaireTylerCreative

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