This article from Euromonitor International looks at new consumer behavior towards a circular economy.
The circular economy is one where everything is reused and nothing is wasted. It is the antithesis of the linear “build, buy, bury” model of a one-way stream of raw material to factory, to user, then landfill. The circular economy has the potential to completely transform the way in which businesses operate, and resource-intensive industries, including fashion, are at the heart of the debate.
The throwaway culture is gradually becoming obsolete, and the concept of the circular economy promises a way out, prompting fashion companies to think how reusing, recycling and repairing can become relevant to their businesses.
What are the fashion brands doing to tackle the problem?
Continue reading the article at Euromonitor International.