EDGE Africa, EDGE Market & News

Africa | The Emerging Fashion Market

Out of Africa comes an emerging fashion market which plays an important role in this global enterprise. This market is true to the African culture and the consumers are responding to the newness that African designers present against the sea of sameness so prevalent in the industry. Redefine your perception of Africa.  With the growth […]

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EDGE Africa, EDGE Market & News, EDGExposition

EDGE Out of Africa

Emerging fashion designers are all across the globe. Out of Africa come EDGE designers – emerging designers who’ve got the edge – to reverse the trend of sameness, excessiveness, and lack of quality. Due to the growth in consumer interest, Western designers are offering looks influenced by African textiles and African designers incorporate western silhouettes […]

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EDGE Market & News

Where are the Retailers at LA Fashion Market?

The Spring |Summer 2015 Los Angeles Fashion Market was not just slow traffic but to some degree no traffic at the California | Market Center.  I spent time [day 2 of a 3 day show] walking through the SELECT Contemporary Show which was practically empty.   In talking to many of the exhibitors they said that […]

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EDGE Market & News

Knock, Knock. . .Who’s There?. . .Asia

Opportunity knocks in Asia for those brave and progressive U.S. emerging designers [EDGE].   Do you have a global business strategy that taps into the East’s demand for fashion from the West? Here are a few tidbits of what’s going on in the Asia market: The Chinese are still the biggest buyers of luxury goods globally, […]

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EDGE Market & News

Fashion Trends, Are They For Real?

There’s always a hunger for the next thing, a need to start a new movement.  That’s true of media and “brand” created fashion trends, where trends are dictated for commercial reasons.   Dressing normal is the Fall 2014 Gap campaign and many of you have heard of the “normcore” trend.  Personally I think this “normal” trend […]

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EDGE Market & News

EDGE Looks to China

Chinese consumers hold foreign brands in high esteem.  “In the 1950s and 1960s the world economy was transformed by the emergence of the American consumer.  Now China seems poised to become the next consumption superpower.  In all likelihood, it has just overtaken Japan to become the world’s second-biggest consumer economy.  Its roughly $3.3 trillion in […]

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