EDGE Market & News

Knock, Knock. . .Who’s There?. . .Asia

Opportunity knocks in Asia for those brave and progressive U.S. emerging designers [EDGE]. Do you have a global business strategy that taps into the East’s demand for fashion from the West? Here are a few tidbits of what’s going on in the Asia market: The Chinese are still the biggest buyers of luxury goods globally, […]

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EDGE Market & News

Fashion Trends, Are They For Real?

There’s always a hunger for the next thing, a need to start a new movement.  That’s true of media and “brand” created fashion trends, where trends are dictated for commercial reasons. Dressing normal is the Fall 2014 Gap campaign and many of you have heard of the “normcore” trend. Personally I think this “normal” trend […]

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EDGE Market & News

EDGE Looks to China

Chinese consumers hold foreign brands in high esteem.  “In the 1950s and 1960s the world economy was transformed by the emergence of the American consumer.  Now China seems poised to become the next consumption superpower.  In all likelihood, it has just overtaken Japan to become the world’s second-biggest consumer economy.  Its roughly $3.3 trillion in […]

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