EDGExposition

LFW | EDGE [watch video]

The London Fashion Week is about EDGE – emerging designers who’ve GOT edge! EDGE salutes London’s reputation for shining the spotlight on up and coming design talent and celebrating diverse fashion cultures.

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EDGE Cosmo

The Parallels of Fashion Design and Art

There is a strong parallel between the fashion industry and the art world. Emerging fashion designers and up-and-coming artists are mixing up the game and clearing the way for a new set of standards, aesthetics, and innovation. They are as significant as their established counterparts in making an impact to culture and history as those […]

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EDGE-ucation

Spec Packages | The Critical Product Development Tool

EDGE team contributor and technical designer, Melissa Lugo, shares her expertise on garment spec packages. We talked to Melissa, asking her pertinent questions regarding the importance of design specification packages. Melissa, what are spec [specification] packages and how important are they in the product development process? I use the word packages, because it is inclusive […]

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EDGExposition

EDGE at “Ai Does Hollywood” | Student Fashion and Award Show

Do you ever wonder how design collections are judged at a student fashion event? The Art Institute of California, North Hollywood, showcased it’s annual student produced fashion show – a collaboration between the students and faculty of the Fashion Design and Fashion Marketing & Management programs.   The designs featured were from 20 student designers […]

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EDGE Cosmo

‘High Style’| Masterworks of Fashion That Defined Cultural Changes

When fashion articulates a new paradigm for style, transfiguring the norm with an expressive potency, great fashion attains covetable status and everlasting importance. – Marnie Fogg, author of When Fashion Really Works The everlasting importance of the most influential American and European designers of the last one hundred years—including Chanel, Givenchy, Dior, Gilbert Adrian, and Charles […]

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EDGE Cosmo

The Oxymoron in “China: Through the Looking Glass”

As an artist slowly venturing herself into the mystical energy of Yin and Yang, the dualities of life and fascinating traditions of calligraphy and ink painting, I can’t help but to use this lens to analyze the latest exhibition at the Metropolitan Museum in NYC on China. The Met’s “China: Through the Looking Glass” should […]

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EDGE Afropolitan, EDGE Market & News

Africa | The Emerging Fashion Market

Out of Africa comes an emerging fashion market which plays an important role in this global enterprise. This market is true to the African culture and the consumers are responding to the newness that African designers present against the sea of sameness so prevalent in the industry. Redefine your perception of Africa.  With the growth […]

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EDGE Afropolitan, EDGE Market & News, EDGExposition

EDGE Out of Africa

The industry needs fresh blood. Armani is tired. Galliano is trying to resuscitate himself. McQueen is gone. Gucci is failing to reinvigorate and Prada needs a new creative team. It’s time for the big fashion investors to start looking to Africa. Not appropriating our themes, but taking on our design talent. – Johannesburg designer David […]

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EDGE-ucation

Rhonda’s Best Practices. . . Focus on The Consumer

Focus on the consumer, not sales, believe me, it’s a win, win. To do this you have to intimately know who your audience is.  Who are you designing for?  You design for the customer – the retailer/buyer – and you design for the consumer – the ultimate end user.  Knowing the consumer will position you […]

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EDGExposition

Lessons learned from Fashion Week LA

It was my first time participating at a fashion week event. I am Si Jie Loo, a visual and performing artist, and a new contributor of the EDGE team.  I owed it to EDGE for allowing me to assist in viewing and identifying innovative designers and see the nitty-gritty of carrying out fashion shows. There’s […]

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