Four in five (79%) think clothing brands should provide information on their environmental commitments. Spanish and Italian consumers are more likely than average to think this.
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Sustainababble: Defining the Newest Buzz Word
EDGE shares this perspective on sustainable fashion from The Insatiable Margin. Sustainababble refers to not only the increased frequency of the word ‘sustainable’ in recent years, but also the plethora of meanings it has adopted over time. Sustainable means different things to different people, so how do we know if we’re even talking about the […]
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Sustainable Fashion – The Consumer
There’s a fast growing segment of the population who want to unite style and status with social purpose. They care about ethics and are quick to acknowledge and support those brands that have positive social, economic, and environmental impacts to the global society. According to the Regeneration Consumer Study, two-thirds of consumers in six countries […]
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