Learn the industry hands on as much as you can before going out there, because school won’t teach you the reality of it . . . create your own route, everything will not work for everyone.  Some will be successful and some won’t. I mention this because this is the reality of fashion, and it’s so easy to get discouraged because it’s such a fragile industry. – Herbert of Herbert Victoria

 

Herbert Victoria IMG_20150308_163740

Debbie Talanian is the founder and designer for stella proseyn.   We had a chance to talk at the LA Fashion Council Fashion Week 2015 show.  The clean lines of her design appeal to a contemporary market who appreciate the timeless [non-trendy] look that is always relevant.  As a veteran in this business [former women’s apparel buyer], we would say that this line would retail.  stella proseyn has real staying power.

As a veteran in the fashion business, this feature on business practices and tips are from my personal experience.  Those of you that are recent graduates bear in mind that academia is a great foundation.  Gaining complete knowledge of running a fashion business [designer, wholesaler, or retailer] is the combination of both academia and experience.   My hope is that these EDGE-ucation sessions will give you something of value in your day to day practice of building your fashion business.