Branding, Marketing & Advertising 101

Branding 101: Branding is the Big Picture. Branding is the sum of all impressions one has of your business. Such as, the quality and detail of your seasonal collections; public relations and news about the organization; social media output; your name, graphic and visual identity; packaging. Deliver a consistent on-target brand experience across all consumer […]

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EDGE Market & News

Fashion Trends, Are They For Real?

There’s always a hunger for the next thing, a need to start a new movement. That’s true of media and “brand” created fashion trends, where trends are dictated for commercial reasons. Dressing normal is the Fall 2014 Gap campaign and many of you have heard of the “normcore” trend. Personally I think this “normal” trend […]

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