Ignorance is a handicap. There is a shift towards buying more sustainable fashion, but on a small scale. Those that are educated, arm themselves with information on the industry’s negative impact on the environment and are asking the right questions, demanding transparency from brands. But there needs to be a massive campaign strategy to the […]
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As part of the IFM – Première Vision Chair, Français de la Mode conducted a study that surveyed 5,000 consumers in France, Germany, Italy and the United States about their consumption habits of Eco-friendly fashion.
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Are you giving your consumer a platform to provide you with meaningful feedback? Do you know why their consumption patterns have changed? Don’t assume anything. Have you asked?
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The future is in the hands of the consumers with a power shift away from the retailers. Shoppers have more control over what, when, how, and how often they purchase fashion, leaving retailers (both online and brick and mortar) with many challenges not the least of which is ‘what to offer’. Plunkett Research, Ltd.’s Keys […]
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In fashion, do we produce and consume too much of the color black? Do you know why black is used in the branding of Chanel, YSL, and Armani Exchange? How does the color spectrum affect consumer behavior? Color is a powerful element in design. It has the ability to connect a variety of feelings, moods, […]
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