Focus on the consumer, not sales, believe me, it’s a win, win. To do this you have to intimately know who your audience is. Who are you designing for? You design for the customer – the retailer/buyer – and you design for the consumer – the ultimate end user. Knowing the consumer will position you […]
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During my many years as a buyer and merchandising executive, I got to know and observe a variety of successful designers and brands from around the country. Many of these designers were emerging designers, others were well on to becoming established, yet all of them were fast on their way to making not only national […]
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