EDGE-ucation

Rhonda’s Best Practices. . . Focus on The Consumer

Focus on the consumer, not sales, believe me, it’s a win, win. To do this you have to intimately know who your audience is.  Who are you designing for?  You design for the customer – the retailer/buyer – and you design for the consumer – the ultimate end user.  Knowing the consumer will position you […]

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EDGE-ucation

Top Principles for Success – Know Your Market

Know your audience.  Who is your targeted consumer, the end user? Identify who they are.  Develop a profile of your consumer – make a list of traits, characteristics, etc. Talk to them. As you develop your product, conduct a focus group study and get feedback on your line of product.  Use this valid consumer feedback […]

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