Focus on the consumer, not sales, believe me, it’s a win, win. To do this you have to intimately know who your audience is. Who are you designing for? You design for the customer – the retailer/buyer – and you design for the consumer – the ultimate end user. Knowing the consumer will position you […]
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Know your audience. Who is your targeted consumer, the end user? Identify who they are. Develop a profile of your consumer – make a list of traits, characteristics, etc. Talk to them. As you develop your product, conduct a focus group study and get feedback on your line of product. Use this valid consumer feedback […]
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