How Important is Sketching in Design?

Tapping into your audience/client at key points during the design process can save you a lot of disappointment of the ‘big reveal’ at the end. Consider this your focus group/feedback session. Sketches really help you “sell” your designs to the clients. – Icon Utopia Designers, the entire design process is of such meaning to your […]

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Look at EDGE

EDGE at Metamorphosis Fashion Show

Emerging designers emerged out of The Art Institute of California – Los Angeles annual student fashion show.  Presented in an industrial setting, Hangar 8 Santa Monica Airport, the Metamorphosis fashion show rocked with each designer’s cohesive collection and attention to detail. Produced by the fashion marketing and design students, the spirit of the show was […]

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