EDGE Radar

Creative Power Disrupts the System | EDGE Talks to Peivand Mirzaie

Breaking the rules, disrupting the fashion system is easier than you think. Fashion designer, Peivand Mirzaie has made a mark on breaking the rules, disrupting the system, while embracing the power of fashion.  She has gone beyond the ‘system’ in her designs, pushing concept over saleability; in her choice of education, wanting more freedom and […]

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EDGE Radar, Look at EDGE

GAiETY uP | EDGE Talks to Patrick Kevin Francisco

If there’s a word to describe “GAiETY uP” it would be EXUBERANT – Patrick Kevin Francisco Patrick Kevin Francisco has been on the EDGE Radar for some time and is definitely an up and coming designer to watch.  A fashion show award winner and recent graduate from the Art Institute of California – Hollywood, he […]

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EDGE-ucation

How Important is Sketching in Design?

Tapping into your audience/client at key points during the design process can save you a lot of disappointment of the ‘big reveal’ at the end. Consider this your focus group/feedback session. Sketches really help you “sell” your designs to the clients. – Icon Utopia Designers, the entire design process is of such meaning to your […]

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The EDGE Lookbook | Richard Hallmarq at Style Fashion Week

The acclaimed designer, Richard Hallmarq, known for his star-making fame on Project Runway Season 11, presents his F/W 2017 collection at Style Fashion Week LA. Richard’s item driven line are vital elements of fashion with a fresh design – an upside down hoodie, a yoga knit dress, an oversized copper metallic sweatshirt, and both the grey wool […]

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EDGE-ucation

Color! Have No Fear

In fashion, do we produce and consume too much of the color black?  Do you know why black is used in the branding of Chanel, YSL, and Armani Exchange?  How does the color spectrum affect consumer behavior? Color is a powerful element in design. It has the ability to connect a variety of feelings, moods, […]

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EDGE-ucation

Fashion Unknown Fact – Fashion Week Designer Costs

Well established big brands can start at $100,000, which can include venue, models, styling, hair and makeup, production, public relations, and live streaming. Pay to play celebrities is an addition. In 2011, the New York Times reported that the Marc Jacobs show cost at least $1 million, which breaks down to about $1,750 per each […]

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