EDGE Radar, EDGExposition

GAiETY uP | EDGE Talks to Patrick Kevin Francisco

If there’s a word to describe “GAiETY uP” it would be EXUBERANT – Patrick Kevin Francisco Patrick Kevin Francisco has been on the EDGE Radar for some time and is definitely an up and coming designer to watch.  A fashion show award winner and recent graduate from the Art Institute of California – Hollywood, he […]

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EDGE-ucation

How Important is Sketching in Design?

Tapping into your audience/client at key points during the design process can save you a lot of disappointment of the ‘big reveal’ at the end.  Consider this your focus group/feedback session. Sketches really help you “sell” your designs to the clients. – Icon Utopia Designers, the entire design process is of such meaning to your […]

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EDGE Cosmo, EDGE-ucation

Color! Have No Fear

In fashion, do we produce and consume too much of the color black?  Do you know why black is used in the branding of Chanel, YSL, and Armani Exchange?  How does the color spectrum affect consumer behavior?

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