EDGE Market & News, EDGE-ucation

Fashion Unknown Fact – The U.S. Fashion Industry Employs More Than 1.8 Million People

The fashion industry—including retailers, manufacturers, designers and wholesalers—employs more than 1.8 million people in the United States. It relies on workers in a wide range of occupations, including fashion designers, market research analysts, graphic design artists, computer systems developers, patternmakers, sewing machine operators, retail sales workers, wholesale buyers, accountants and business operations specialists.The U.S. fashion […]

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EDGE-ucation

How Important is Sketching in Design?

Tapping into your audience/client at key points during the design process can save you a lot of disappointment of the ‘big reveal’ at the end.  Consider this your focus group/feedback session. Sketches really help you “sell” your designs to the clients. – Icon Utopia Designers, the entire design process is of such meaning to your […]

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EDGE-ucation, EDGExposition

“Spotlight”: The Making of a Student Fashion Show

A student fashion show is not just “show and tell”, but a collaborative educational experience that showcases student’s marketing, design, and event production talents.  It’s applying the academics to real life.   I wanted to learn more about the “what, why, and how” of producing a show by the student body and in particular how it […]

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EDGE-ucation

Top Principles for Success – Professionalism and Preparation

The designers/brands that were truly professional would arrive a day or two in San Francisco [when I was a buyer for Macy’s] prior to our meeting.  They arrived well in advance in order to shop the floor, shop the market, and understand the competition of both my department and their product competition.  They wanted to […]

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EDGE-ucation

Top Principles for Success – Relationships are essential

Another lesson I’ve learned is that it’s so important to create strong relationship and to develop a strong network of professionals you can turn to for advice or support and know that they truly have the best interest for you and your brand. Building those relationships are like partnerships that will help strengthen your business, […]

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EDGE-ucation

Top Principles for Success – Maintain Your Focus

Commit yourself to your vision and goals, and understand clearly what will and will not help you along the way.  Stay in your “lane” or on the road that will lead you to accomplish your goals.  Sometimes designers/brands encounter situations that appear to be opportunities, but can take them off the road in directions that […]

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EDGE-ucation

Top Principles for Success – Know Your Market

Know your audience.  Who is your targeted consumer, the end user? Identify who they are.  Develop a profile of your consumer – make a list of traits, characteristics, etc. Talk to them. As you develop your product, conduct a focus group study and get feedback on your line of product.  Use this valid consumer feedback […]

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EDGE-ucation

E D G E Top Principles for Success

During my many years as a buyer and merchandising executive, I got to know and observe a variety of successful designers and brands from around the country.  Many of these designers were emerging designers, others were well on to becoming established, yet all of them were fast on their way to making not only national […]

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