EDGE-ucation

Rhonda’s Best Practices. . . Focus on The Consumer

Focus on the consumer, not sales, believe me, it’s a win, win. To do this you have to intimately know who your audience is.  Who are you designing for?  You design for the customer – the retailer/buyer – and you design for the consumer – the ultimate end user.  Knowing the consumer will position you […]

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EDGE-ucation

Oops!. . .Social Media Is Not Marketing?

Marketing is not advertising, social media, and public relations [PR].  It is all of that and then some.   Advertising, social media, PR, product placement, sales, pricing, etc. are single components of the marketing process.  Marketing is a plan and strategy in executing your vision and goals.

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