fashion industry best practices – E D G E

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I often compare my runways to the album release or a movie premiere; so much design, work, and planning goes into it and its meant to be enjoyed as a complete body of work.
Michael Ngo

Rhonda’s Best Practices. . . Focus on The Consumer

Focus on the consumer, not sales, believe me, it’s a win, win. To do this you have to intimately know who your audience is. Who are you designing for? You design for the customer – the retailer/buyer – and you design for the consumer – the ultimate end user. Knowing the consumer will position you […]