If you look at fashion as a big corporate machine, well this is the report that comes out every year to forecast what the corporate industry will be up to in the coming year.
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COVID Update: Reset, Recover Responsibly with Radical Change
Is the industry doing that? Lady Gaga has said ‘fashion doesn’t need to go together; it just needs to be upsetting’. She was referencing her dismissal of wearing designer clothing from head to toe. That’s just one aspect of the control culture or out-of-control culture that the fashion industry emits.
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Transparency | 79% of Consumers Want It
Four in five (79%) think clothing brands should provide information on their environmental commitments. Spanish and Italian consumers are more likely than average to think this.
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Creative Power Disrupts the System | EDGE Talks to Peivand Mirzaie
Breaking the rules, disrupting the fashion system is easier than you think. Fashion designer, Peivand Mirzaie has made a mark on breaking the rules, disrupting the system, while embracing the power of fashion. She has gone beyond the ‘system’ in her designs, pushing concept over saleability; in her choice of education, wanting more freedom and […]
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GAiETY uP | EDGE Talks to Patrick Kevin Francisco
If there’s a word to describe “GAiETY uP” it would be EXUBERANT – Patrick Kevin Francisco Patrick Kevin Francisco has been on the EDGE Radar for some time and is definitely an up and coming designer to watch. A fashion show award winner and recent graduate from the Art Institute of California – Hollywood, he […]
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Fashion Unknown Fact – The U.S. Fashion Industry Employs More Than 1.8 Million People
The fashion industry—including retailers, manufacturers, designers and wholesalers—employs more than 1.8 million people in the United States. It relies on workers in a wide range of occupations, including fashion designers, market research analysts, graphic design artists, computer systems developers, patternmakers, sewing machine operators, retail sales workers, wholesale buyers, accountants and business operations specialists.The U.S. fashion […]
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Fashion Unknown Fact – How Big is Fashion Week Worldwide?
Did you know Wikipedia list over 75 countries that produce fashion events? Here’s a little context of how big the fashion show industry is:
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The ‘Un’ in Fashion
Become fearless in your design approach. Create fashion that is unexpected, unpredictable, and uncompromised.
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Fashion Unknown Fact – Selling to Major Retailers, You Get Seven Cents on the Dollar
Selling to the “Majors” may not be all that profitable for certain brands.
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How Effective Is Social Media To Your Brand? EDGE Designers Tell All
The usage of social media with marketers ranks very high in the marketing efforts of connecting current and prospective consumers to their brands. As reported by statista.com, in the United States alone, social media marketing spending is expected to exceed 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.
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Sustainable Fashion with an edge . . . EDGE Talks to Mimi Wong of Minan Wong
Clothing can be sustainable and yet still fashionable. – Mimi Wong, Founder and Designer of Minan Wong It may read as a simple statement, but not all designers can make this claim. In today’s earth friendly culture, consumers want fashionable clothes that can sustain the earth. Gone are the days where sustainable [Eco-friendly] fashion was […]
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Fashion Weeks, Are They Really Relevant?
We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. –Tom Ford, WWD Are Fashion Week runway events still relevant? Is this model in crisis mode and what role does it really play in the […]
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