EDGE Market & News, EDGE-ucation

Fashion Unknown Fact – The U.S. Fashion Industry Employs More Than 1.8 Million People

The fashion industry—including retailers, manufacturers, designers and wholesalers—employs more than 1.8 million people in the United States. It relies on workers in a wide range of occupations, including fashion designers, market research analysts, graphic design artists, computer systems developers, patternmakers, sewing machine operators, retail sales workers, wholesale buyers, accountants and business operations specialists.The U.S. fashion […]

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EDGE-ucation

Oops!. . .Social Media Is Not Marketing?

Marketing is not advertising, social media, and public relations [PR].  It is all of that and then some.   Advertising, social media, PR, product placement, sales, pricing, etc. are single components of the marketing process.  Marketing is a plan and strategy in executing your vision and goals.

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EDGE-ucation

Creating a Success Model for Fashion Designers

The British Fashion Council developed a report, Commercializing Creativity – Creating a Success Model for British Fashion Designers.   The authors of this report, Alejandra Caro and Alessandra Basso, wrote a report pinpointing the common themes that lead to success as well as highlighting common challenges emerging designers face in building a successful fashion business.   EDGE […]

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