A ten minute catwalk? How about a ten month campaign of exposure! Why not leverage this very short […]
What does this mean for the fashion community? According to a report by Technopak, “in contrast to the increasingly aged populations […]
The fashion industry—including retailers, manufacturers, designers and wholesalers—employs more than 1.8 million people in the United States. It […]
In ten minutes the past few months of working on something is presented to the world. The show […]
Fashion shows have become a media spectator sport at a high cost of entry for the designer. Is […]
Clothing can be sustainable and yet still fashionable. – Mimi Wong, Founder and Designer of Minan Wong It […]
5 Key PR business tips from Rosie Davies of The London Fashion Agency. Read the full interview by les assorties’.
Marketing is not advertising, social media, and public relations [PR]. It is all of that and then some. Advertising, social media, PR, product placement, sales, pricing, etc. are single components of the marketing process. Marketing is a plan and strategy in executing your vision and goals.
The British Fashion Council developed a report, Commercializing Creativity – Creating a Success Model for British Fashion Designers. […]