Are you giving your consumer a platform to provide you with meaningful feedback? Do you know why their consumption patterns have changed? Don’t assume anything. Have you asked?
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Ten Minute Catwalk – Costly, Waste of Time, Once You See It, Forgotten!
A ten minute catwalk? How about a ten month campaign of exposure! Why not leverage this very short window of exposure to maximize your business long-term. Here are 10 steps of keeping your brand prominent in the eyes and buying power of your audience: Tell your story – document your design and development stages by […]
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Fashion Unknown Fact | India, World’s Youngest Emerging Economy
What does this mean for the fashion community? According to a report by Technopak, “in contrast to the increasingly aged populations in the West, Japan, and even China, India is expected to become the world’s youngest emerging economy by 2020, with around 64% of its population in the working age group” – median age 28 [compared to US 38, […]
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Fashion Unknown Fact – The U.S. Fashion Industry Employs More Than 1.8 Million People
The fashion industry—including retailers, manufacturers, designers and wholesalers—employs more than 1.8 million people in the United States. It relies on workers in a wide range of occupations, including fashion designers, market research analysts, graphic design artists, computer systems developers, patternmakers, sewing machine operators, retail sales workers, wholesale buyers, accountants and business operations specialists.The U.S. fashion […]
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Designers Speak Out | Alternatives to Fashion Runway with Commercial Viability
In ten minutes the past few months of working on something is presented to the world. The show itself is over so fast, and for myself, I only see it on a playback video after it’s over. – Brendan M Combs, designer. With each show available for the viewing public, digitally, designers question where is the […]
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The Fashion Runway – Are the Costs Worth It? Designers Tell All!
Fashion shows have become a media spectator sport at a high cost of entry for the designer. Is the 10 – 20 minute catwalk worth the investment in exposing their work, but more importantly getting that order from buyers? Read what emerging designers think of fashion shows. A mixed blessing?
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Sustainable Fashion with an edge . . . EDGE Talks to Mimi Wong of Minan Wong
Clothing can be sustainable and yet still fashionable. – Mimi Wong, Founder and Designer of Minan Wong It may read as a simple statement, but not all designers can make this claim. In today’s earth friendly culture, consumers want fashionable clothes that can sustain the earth. Gone are the days where sustainable [Eco-friendly] fashion was […]
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5 Key Branding Business Tips | Growing Fashion Brands
5 Key PR business tips from Rosie Davies of The London Fashion Agency. Read the full interview by les assorties’.
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Oops!. . .Social Media Is Not Marketing?
Marketing is not advertising, social media, and public relations [PR]. It is all of that and then some. Advertising, social media, PR, product placement, sales, pricing, etc. are single components of the marketing process. Marketing is a plan and strategy in executing your vision and goals.
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Creating a Success Model for Fashion Designers
The British Fashion Council developed a report, Commercializing Creativity – Creating a Success Model for British Fashion Designers. The authors of this report, Alejandra Caro and Alessandra Basso, wrote a report pinpointing the common themes that lead to success as well as highlighting common challenges emerging designers face in building a successful fashion business. EDGE […]
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