Well established big brands can start at $100,000, which can include venue, models, styling, hair and makeup, production, public relations, and live streaming. Pay to play celebrities is an addition. In 2011, the New York Times reported that the Marc Jacobs show cost at least $1 million, which breaks down to about $1,750 per each […]Read more
Fashion Weeks, Are They Really Relevant?
We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. –Tom Ford, WWD Are Fashion Week runway events still relevant? Is this model in crisis mode and what role does it really play in the […]Read more
Lessons learned from Fashion Week LA
It was my first time participating at a fashion week event. I am Si Jie Loo, a visual and performing artist, and a new contributor of the EDGE team. I owed it to EDGE for allowing me to assist in viewing and identifying innovative designers and see the nitty-gritty of carrying out fashion shows. There’s […]Read more
Thoughts from a graduating designer | Video Archive
. . .It’s’ better to see the live thing than an actual picture. . .” – Alia Adel, designer Alia Adel, graduating student of The Art Institute of California – Los Angeles, sharing her thoughts on exposing her collections in Metamorphosis Fashion Show – the annual student designer fashion show. She shares comments on the production, […]Read more