Against the backdrop of unprecedented store closures, bankruptcy, and excessive inventory throughout the supply chain, is fashion week necessary? Mckinsey & Company suggest the global industry’s economic profit will fall by 93 percent in 2020 after rising 4 percent in 2019. In a worst case scenario, the industry won’t get back to 2019 levels until […]
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We have to be unburdened by what has been to consider what can be. – Kamala Harris, Vice President of the United States
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Fashion is universally cited as being one of the most polluting industries in the world. Thank you to conscious consumers and to environmental activists such as Greta Thunberg for their demands on attacking the environmental crisis. Putting sustainability at the forefront of business models, strategic plans, supply chain infrastructure, etc., is long overdue.
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FashioNxt Week, Portland, Oregon’s version of Fashion Week with an emphasis on the Pacific Northwest, showcases designers from around the world.
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A ten minute catwalk? How about a ten month campaign of exposure! Why not leverage this very short window of exposure to maximize your business long-term. Here are 10 steps of keeping your brand prominent in the eyes and buying power of your audience: Tell your story – document your design and development stages by […]
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Fashion design is my diary. I always can mark a collection around a devastating or exciting time in my life. Designing helps me express my feelings and emotions all while telling a story. – Bishme R. Cromartie
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Francesco Rasola is on the EDGE Radar for a very good reason. He thinks, he makes you think, he uses fashion as messaging – as an art of language. Our last connection with Francesco was from his collection, “It’s Just Matter of Time” [please reference our Stop! In Front of Time interview with him]. Here, […]
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The Fashion industry has contributed to the earth’s pollution, and my endeavor is to show the world that we can have high-fashion in co-existence with nature and other living beings. – Purvi Doshi
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Emerging designers get exposed [E D G E]! With the thousands of fashion shows worldwide, very few expose up and coming designers with the prominent and consistent platform that Nolcha Shows at New York Fashion Week does. Nolcha Shows is an award winning event, held during New York Fashion Week, for independent fashion designers to […]
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Gregorio Sánchez showcases his colorful México heritage through his use of handmade embroidery and an artistic bent on simplicity through design. Of the 27 featured designers, Gregorio Sánchez is one of a handful of emerging designers/brands EDGE selected from Style Fashion Week New York runway that exhibits timeless elegant and pragmatic pieces. Investing in clothing […]
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Non-conforming, fun, whimsical, graphically bold, socially charged, playful, colorful, daring. This is not your usual stuff, hmm . . . this potpourri collection stimulates conversation. Fashion should be a little lighthearted and make you take a pause. Brittany Allen, CEO and Creative Director of Brittany Nicole, who holds an MFA from Savannah College of Art […]
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The Korean American designer, Grace Moon, brings artistry to her designs with striking color block combinations, unconventional layering, and architectural cuts. A work of art! Her designs reflect her Korean heritage and are based from the Korean traditional clothing, Hanbok. Of the 27 featured designers, Grace Moon is 1 out of a handful of emerging designers […]
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Fashion shows have become a media spectator sport at a high cost of entry for the designer. Is the 10 – 20 minute catwalk worth the investment in exposing their work, but more importantly getting that order from buyers? Read what emerging designers think of fashion shows. A mixed blessing?
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EDGE’s selection of the best of Arts Hearts Fashion designer showcase are Patrick Kevin Francisco, Alena Sablan, Jovani, and Jessie Liu. Out of 38 designers, these 4 meet the EDGE criteria of design excellence. Photo Credit: BEVERLY HILLS, CA – MARCH 17, Arun Nevader/Getty Images, Courtesy of Art Hearts Fashion More of Look at EDGE, click here. […]
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David Tupaz, the Hollywood based Filipino designer, is a true example of one who channels his passion through art, culture, and design. He speaks the EDGE philosophy.
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Antonella Commatteo labels her brand as a “fashion disruptor – fashion that lets you be who you want to be”. The look of her prior collections have been disruptive, undisciplined with no continuity as a collection. With this collection, there was discipline and a cohesive vision. She took a simpler approach by mixing a primary color palette […]
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Did you know Wikipedia list over 75 countries that produce fashion events? Here’s a little context of how big the fashion show industry is:
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The acclaimed designer, Richard Hallmarq, known for his star-making fame on Project Runway Season 11, presents his F/W 2017 collection at Style Fashion Week LA.
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Originality can be expressed in a designer’s artistic approach and/or in the brand’s cultural message. It can be as subtle as in the cut/make, color, and fabric. Creative originality and innovation start with the story, the concept, the purpose, and the “why” of the collection. Why should we be engaged?
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Francesco Rasola‘s new collection, “It’s Just Matter of Time”, expresses this Italian fashion designer’s gift in executing a look that defies mainstream [repetitive] fashion, brings meaning to the artistry of fashion, and showcases how the trajectory of our culture impacts fashion. He embraced the concept of time and has given us something we never expected, not only […]
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It’s really amazing to present something to the world of fashion and share the stage with people who have been doing this longer or have more notoriety. – LeGrand Leseur
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Well established big brands can start at $100,000, which can include venue, models, styling, hair and makeup, production, public relations, and livestreaming. Pay to play celebrities are in addition.
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Don’t let Fashion Week play you.
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A bit of chaos and confusion may be expected in contrast to a slick, sleek, and orderly fashion show. We see the glamour and glitz in front of the stage, but what goes on behind-the-scenes [bts] requires precision ‘military like’ planning, enormous preparation, and an experienced team of professionals to pull it off. The goal: implement a […]
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