When it comes to composition, storytelling, or pure emotional grit, designer graduates are unhinged in their creativity. A “Look at EDGE” presents Neo.Fashion.’s showcase of emerging talent from Germany university graduates. They dream (and execute) the improbable, the impossible, feeding our desires of want, although more clothes we don’t need, the visual consumption of the […]
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Ukraine’s BE SUSTAINABLE! Fashion Summit is in its third year of presenting an international event aimed at increasing the level of expertise of Ukrainian professionals working in the field of design and production of clothing. The Summit took place during Ukrainian Fashion Week No Season 2021 [UFWNS]. Did you notice “no season”? One of the […]
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From civil rights to the catwalk, Ebony Fashion Fair defied all odds and left an empowering effect on the African American community. The cumulative effect of years of presenting high fashion to African Americans, on African Americans, with African Americans taste-making in mind, enabled Mrs. Johnson to be a change-agent who harnessed the power of […]
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Against the backdrop of unprecedented store closures, bankruptcy, and excessive inventory throughout the supply chain, is fashion week necessary? Mckinsey & Company suggests the global industry’s economic profit will fall by 93 percent in 2020 after rising 4 percent in 2019. In a worst case scenario, the industry won’t get back to 2019 levels until […]
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We have to be unburdened by what has been to consider what can be. – Kamala Harris, Vice President of the United States
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Fashion is universally cited as being one of the most polluting industries in the world. Thank you to conscious consumers and to environmental activists such as Greta Thunberg for their demands on attacking the environmental crisis. Putting sustainability at the forefront of business models, strategic plans, supply chain infrastructure, etc., is long overdue. But all […]
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FashioNxt Week, Portland, Oregon’s version of Fashion Week with an emphasis on the Pacific Northwest, showcases designers from around the world.
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A ten minute catwalk? How about a ten month campaign of exposure! Why not leverage this very short window of exposure to maximize your business long-term. Here are 10 steps of keeping your brand prominent in the eyes and buying power of your audience: Tell your story – document your design and development stages by […]
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Fashion design is my diary. I always can mark a collection around a devastating or exciting time in my life. Designing helps me express my feelings and emotions all while telling a story. – Bishme R. Cromartie
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Francesco Rasola is on the EDGE Radar for a very good reason. He thinks, he makes you think, he uses fashion as messaging – as an art of language. Our last connection with Francesco was from his collection, “It’s Just Matter of Time” [please reference our Stop! In Front of Time interview with him]. Here, […]
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The Fashion industry has contributed to the earth’s pollution, and my endeavor is to show the world that we can have high-fashion in co-existence with nature and other living beings. – Purvi Doshi
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Emerging designers get exposed [E D G E]! With the thousands of fashion shows worldwide, very few expose up and coming designers with the prominent and consistent platform that Nolcha Shows at New York Fashion Week does. Nolcha Shows is an award winning event, held during New York Fashion Week, for independent fashion designers to […]
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Gregorio Sánchez showcases his colorful México heritage through his use of handmade embroidery and an artistic bent on simplicity through design. Of the 27 featured designers, Gregorio Sánchez is one of a handful of emerging designers/brands EDGE selected from Style Fashion Week New York runway that exhibits timeless elegant and pragmatic pieces. Investing in clothing […]
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Non-conforming, fun, whimsical, graphically bold, socially charged, playful, colorful, daring. This is not your usual stuff, hmm . . . this potpourri collection stimulates conversation. Fashion should be a little lighthearted and make you take a pause. Brittany Allen, CEO and Creative Director of Brittany Nicole, who holds an MFA from Savannah College of Art […]
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The Korean American designer, Grace Moon, brings artistry to her designs with striking color block combinations, unconventional layering, and architectural cuts. A work of art! Her designs reflect her Korean heritage and are based from the Korean traditional clothing, Hanbok. Of the 27 featured designers, Grace Moon is 1 out of a handful of emerging designers […]
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Fashion shows have become a media spectator sport at a high cost of entry for the designer. Is the 10 – 20 minute catwalk worth the investment in exposing their work, but more importantly getting that order from buyers? Read what emerging designers think of fashion shows. A mixed blessing? How important is exposing your […]
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EDGE’s selection of the best of Arts Hearts Fashion designer showcase are Patrick Kevin Francisco, Alena Sablan, Jovani, and Jessie Liu. Out of 38 designers, these 4 meet the EDGE criteria of design excellence. Photo Credit: BEVERLY HILLS, CA – MARCH 17, Arun Nevader/Getty Images, Courtesy of Art Hearts Fashion More of the Look at […]
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David Tupaz, the Hollywood based Filipino designer, is a true example of one who channels his passion through art, culture, and design. He speaks the EDGE philosophy. I think being an artist somehow makes one feel responsible! Without artistry, we would have never discovered and understood the value of history and humanity from the prehistoric […]
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Antonella Commatteo labels her brand as a “fashion disruptor – fashion that lets you be who you want to be”. The look of her prior collections have been disruptive, undisciplined with no continuity as a collection. With this collection, there was discipline and a cohesive vision. She took a simpler approach by mixing a primary […]
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Did you know Wikipedia list over 75 countries that produce fashion events? Here’s a little context of how big the fashion show industry is:
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The acclaimed designer, Richard Hallmarq, known for his star-making fame on Project Runway Season 11, presents his F/W 2017 collection at Style Fashion Week LA. Richard’s item driven line are vital elements of fashion with a fresh design – an upside down hoodie, a yoga knit dress, an oversized copper metallic sweatshirt, and both the grey wool […]
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Originality can be expressed in a designer’s artistic approach and/or in the brand’s cultural message. It can be as subtle as in the cut/make, color, and fabric. Creative originality and innovation start with the story, the concept, the purpose, and the “why” of the collection. Why should we be engaged? The EDGE Lookbook | The […]
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Francesco Rasola‘s new collection, “It’s Just Matter of Time”, expresses this Italian fashion designer’s gift in executing a look that defies mainstream [repetitive] fashion, brings meaning to the artistry of fashion, and showcases how the trajectory of our culture impacts fashion. He embraced the concept of time and has given us something we never expected, not only […]
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It’s really amazing to present something to the world of fashion and share the stage with people who have been doing this longer or have more notoriety. – LeGrand Leseur In a world where we are taught to conform, we must be diligent in using our creative power for change. This is our second interview […]
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Well established big brands can start at $100,000, which can include venue, models, styling, hair and makeup, production, public relations, and live streaming. Pay to play celebrities is an addition. In 2011, the New York Times reported that the Marc Jacobs show cost at least $1 million, which breaks down to about $1,750 per each […]
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Don’t let Fashion Week play you. What you should get out of Fashion Week. Designers/Brands A 20 minute catwalk gets you what? You pay to play. Think about what you want out of it [the return on your investment] and don’t settle. You should want orders, press, interviews, and dialogue about your collection/your work. Social […]
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A bit of chaos and confusion may be expected in contrast to a slick, sleek, and orderly fashion show. We see the glamour and glitz in front of the stage, but what goes on behind-the-scenes [bts] requires precision ‘military like’ planning, enormous preparation, and an experienced team of professionals to pull it off. The goal: implement a […]
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Who are the ‘ones to watch’? The next generation of emerging designers who have got the edge [EDGE] are, quite simply, coming from the art and fashion schools. The Art Institute of California showcased, what I would call, the ‘next generation’ of designers at the Art Hearts Fashion, international fashion week production, in Los Angeles. […]
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Attention all aspiring fashionistas and those fascinated by the industry, Santa Barbara Fashion Week was a runway show full of inspiration, possibilities, and relevance. The story was about ‘direction’, under the tutelage of Jodi de Marcos, Founder of De Marcos Fashion Academy [DMFA]. The student and alumni designers along with Jodi de Marcos’ collection presented a sophisticated […]
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