The London Fashion Week is about EDGE – emerging designers who’ve GOT edge!
EDGE salutes London’s reputation for shining the spotlight on up and coming design talent and celebrating diverse fashion cultures.
Congratulations to Jennifer Lynn, designer of Linden, specializing in sustainable fashion. Not only is this line made of ethical and Eco friendly practice but had the most unique presentation at the Los Angeles Fashion Council Fashion Week [LAFCFW] F/W 2015 event.
The Linden collection is EDGE’s #1 pick for LA Fashion Week for meeting the criteria of innovation in sustainable design and materials, culturally relevant and meaningful in it’s practice.
Linden designer Jennifer Lynn gained her inspiration from working at the L.A. Ballet in the costume shop. Working with costumes on a daily basis, she was inspired by the evolving process costumes go to be stage-ready, some things have to be completed in an
unconventional way. The designs in her collection were created using a similar approach. The presentation style was unconventional as well, having two models that never leave the space, changing outfits in front of spectators, which was inspired by the theatrical quick changes she has been apart of through the L.A. Ballet.
All designers start out determining how they will expose their collection to do business. Will it be through wholesaling to the retailer, selling direct to consumer, or a combination of both. The emerging designer, Katherine Polk, has figured it out.
While New York Fashion Week is in full swing, emerging designer Katherine Polk shares what drives business for her line, Houghton, off the runways. http://www.entrepreneur.com/video/242976
Emerging Designers. . . talent is not enough, you need to be business savvy. As I talk to the EDGE network, the one commonality is to understand how to run the fashion business.
EDGE shares this video from Entrepreneur.