As a consumer and professional in the fashion industry, the birth of E D G E has come from my vision to reverse today’s fashion trend of too much, too often, too much of the same, that lacks quality and purpose.
– Rhonda P. Hill
Rhonda P. Hill is the visionary and founder of E D G E. E D G E, the acronym for emerging designers get exposed, is an international platform advancing the field of fashion in artistry, cultural significance, and sustainability through the exposure of emerging designers. It takes a step forward to look at fashion from an intelligent, artistic, and practical perspective. The website, EDGExpo.com, provides a magazine style look at the shifting paradigm of irresponsible and excessive production and consumption to a ‘now’ generation of environmental, ethical consciousness, cultural sensitivity, and meaningful design.
Rhonda is an accomplished business leader in the Fashion and Entertainment industries and currently contributes to the fashion industry as a fashion curator, business adviser, conscious fashion advocate, writer, editor, and e-magazine publisher. Rhonda built a reputation for understanding a sophisticated and fashion savvy consumer as a contemporary fashion buyer for Macy’s. Continuing her advancement, she was recognized and awarded for her leadership in fashion merchandising for Warner Bros. Studio Stores, adidas, Levi Strauss & Co. and as Vice President for the Direct Marketing Consumer Products Division of The Walt Disney Company.
As Editor-in-Chief of EDGExpo.com, Rhonda publishes a collection of interviews, narratives, and cultural perspectives on the transformation in the fashion industry, with the “E D G E Talks” as the centerpiece. She is quite vocal on the environmental damage caused by the fashion industry and very much an advocate for slow fashion.
Rhonda is curating a fashion exhibition, Blurred Boundaries: Fashion is an Art, in Santa Barbara, California. The worlds of art and fashion design are overlapping, signifying blurred boundaries. This exhibition showcases the artistry of fashion and should be called art, on par with any other visual art.
She is a member of the San Francisco based and internationally acclaimed Arts of Fashion Foundation and is currently developing a book series; was interviewed on her global perspective of the fashion show in the book The Fashion Show: history, theory and practice by Gill Stark, Assistant Dean | Head of School of School of Creative and Liberal Arts, Regent’s University London [release date July 26, 2018]; and an interview with Rhonda is featured in LES ASSORTIES‘, Athens Greece based fashion news/media magazine.
Rhonda is a guest speaker at the Art Institute of California [AI] Fashion NOW Symposium and is an industry participant to the AI graduates Portfolio Review. Rhondais a fashion show advisor; consulted for Blackboard Gallery’s Invierno Fashion Show; and a fashion show judge for The Art Institute of California Spotlight Fashion Show. Rhonda is a VIP industry guest of numerous Fashion Week events across the globe; guest invitee of the annual La Jolla International Fashion Film Festival & Awards; and guest fashion editor for society805.com.
More about Rhonda P. Hill on LinkedIn.
The power of fashion lies in its ability to transform identity and culture.
– Rhonda P. Hill
Feature Photo: Backstage, LA Fashion Week