sustainable EDGE

The Visual Story Behind The Story – Fair Trade Fashion Show

‘Young optimists’ ages of 18 – 34 are the most engaged on sustainability. 2/3 actively buy sustainable brands and 1/4 always consider the social and environmental ethics of brands when making purchasing decisions. 67% say they recommend brands that behave responsibly. Ethical Fashion Forum – The Future of Fashion in Facts and Figures. The story of […]

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EDGE-ucation, EDGExposition

“Spotlight”: The Making of a Student Fashion Show

A student fashion show is not just “show and tell”, but a collaborative educational experience that showcases student’s marketing, design, and event production talents.  It’s applying the academics to real life.   I wanted to learn more about the “what, why, and how” of producing a show by the student body and in particular how it […]

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EDGE Cosmo

Take a LOOK. . .The History and High Fashion of Menswear | ‘Reigning Men’ Exhibition

Reigning Men:  Fashion in Menswear 1715-2015, Los Angeles County Museum of Art [ LACMA] Exhibition, explores the history of men’s fashionable dress.  Spanning 3 centuries of men’s fashion, this  exhibition explores the looks of “dandy” to “mod” to “ultra chic” and how political and cultural influences shaped fashionable dress for men. 200 looks brilliantly curated, […]

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EDGE Market & News

Fashion Weeks, Are They Really Relevant?

We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. –Tom Ford, WWD Are Fashion Week runway events still relevant?   Is this model in crisis mode and what role does it really play in the […]

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EDGE Market & News

Fashion + FILM: The New Frontier

EDGE brings you this feature on Fashion + Film: The New Frontier by Gabriel C. Salazar . . . The phrase ‘fashion film’ . . . an artistic expression through the use of digital media and fashion as the main vehicle of the film. As technology progressively becomes more advanced, many creatives are turning to […]

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EDGExposition

What Defines Fashion [versus Clothing]?

Yes, there is a difference.  The art of fashion – artistry; craftsmanship; attention to detail; creativity; innovation; bold and daring vision – defines fashion.  Fashion is about advancing the design forward. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the […]

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sustainable EDGE

Sustainababble: Defining the Newest Buzz Word

EDGE shares this perspective on sustainable fashion from The Insatiable Margin. Sustainababble refers to not only the increased frequency of the word ‘sustainable’ in recent years, but also the plethora of meanings it has adopted over time. Sustainable means different things to different people, so how do we know if we’re even talking about the […]

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EDGE Market & News

Dubai | The Road To A Fashion Ecosystem

Dubai – beyond its endless luxury shopping malls and over-the-top conspicuous consumption culture – is paying attention to creative emerging talent.   Emerging local designers and international brands are making a go at tapping into this mega fashion retail capital. Dubai is building a fashion ecosystem, developing an infrastructure that not only supports the retail climate, […]

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Look at EDGE

Art Hearts Fashion LAFW |EDGE Lookbook – House of Li Jon

House of Li Jon Unconventional design!  Handmade art as wearable fashion and yet edgy.  House Of Li Jon SS16 – Li Jon Sculptured Couture is a modern, contemporary collection  which takes a stance on the Art of Chainmaille. Artist Lia Mira’s creations of metal and crystal art couture: Connect to EDGE’s world!  Like us on […]

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Look at EDGE

Is Black the New Black? The EDGE Lookbook | Fashion In Black

An affair to remember, forever – our love affair with the color, black. We, as consumers, are comfortable wearing black.  It is our default color.  Black, in the creative community [artists and the fashion industry] is the color of choice in both fashion design and what we wear to fashion or art events. Black represents, […]

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EDGExposition

LFW | EDGE [watch video]

The London Fashion Week is about EDGE – emerging designers who’ve GOT edge! EDGE salutes London’s reputation for shining the spotlight on up and coming design talent and celebrating diverse fashion cultures.

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EDGE Cosmo

The Parallels of Fashion Design and Art

There is a strong parallel between the fashion industry and the art world. Emerging fashion designers and up-and-coming artists are mixing up the game and clearing the way for a new set of standards, aesthetics, and innovation. They are as significant as their established counterparts in making an impact to culture and history as those […]

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EDGE-ucation

Spec Packages | The Critical Product Development Tool

EDGE team contributor and technical designer, Melissa Lugo, shares her expertise on garment spec packages. We talked to Melissa, asking her pertinent questions regarding the importance of design specification packages. Melissa, what are spec [specification] packages and how important are they in the product development process? I use the word packages, because it is inclusive […]

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EDGExposition

EDGE at “Ai Does Hollywood” | Student Fashion and Award Show

Do you ever wonder how design collections are judged at a student fashion event? The Art Institute of California, North Hollywood, showcased it’s annual student produced fashion show – a collaboration between the students and faculty of the Fashion Design and Fashion Marketing & Management programs.   The designs featured were from 20 student designers […]

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EDGE Cosmo

‘High Style’| Masterworks of Fashion That Defined Cultural Changes

When fashion articulates a new paradigm for style, transfiguring the norm with an expressive potency, great fashion attains covetable status and everlasting importance. – Marnie Fogg, author of When Fashion Really Works The everlasting importance of the most influential American and European designers of the last one hundred years—including Chanel, Givenchy, Dior, Gilbert Adrian, and Charles […]

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EDGE Afropolitan, EDGE Market & News

Africa | The Emerging Fashion Market

Out of Africa comes an emerging fashion market which plays an important role in this global enterprise. This market is true to the African culture and the consumers are responding to the newness that African designers present against the sea of sameness so prevalent in the industry. Redefine your perception of Africa.  With the growth […]

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EDGE Afropolitan, EDGE Market & News, EDGExposition

EDGE Out of Africa

The industry needs fresh blood. Armani is tired. Galliano is trying to resuscitate himself. McQueen is gone. Gucci is failing to reinvigorate and Prada needs a new creative team. It’s time for the big fashion investors to start looking to Africa. Not appropriating our themes, but taking on our design talent. – Johannesburg designer David […]

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EDGE-ucation

Rhonda’s Best Practices. . . Focus on The Consumer

Focus on the consumer, not sales, believe me, it’s a win, win. To do this you have to intimately know who your audience is.  Who are you designing for?  You design for the customer – the retailer/buyer – and you design for the consumer – the ultimate end user.  Knowing the consumer will position you […]

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EDGE Radar

EDGE Talks to Michael Ngo | Debut Fashion Show

The man who has no imagination has no wings – Muhammad Ali This is a quote on the Designs By Michael Ngo website. The designer, Michael Ngo, uses his imagination to push the boundaries of fashion with fabric, design, and technology. Michael is a graduate and valedictorian of the graduating class of Fall 2014 – […]

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EDGE Radar

EDGE Talks to Karen Morris Millinery

Karen Morris, a Hong Kong born milliner, describes her business as “Hatting the Ladies of America… And the World”. – Karen Morris Millinery.  Based in Saint Paul, Minnesota, Karen designs artistically crafted hats.  EDGE is delighted to interview Karen and share her unique skill and business model to the EDGE network. RPHill: Tell us about […]

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EDGE-ucation

Rhonda’s Best Practices and Tips | Branding

As a veteran in the fashion business, this feature on business practices and tips are from my personal experience.  Those of you that are recent graduates bear in mind that academia is a great foundation.  Gaining complete knowledge of running a fashion business [designer, wholesaler, or retailer] is the combination of both academia and experience.   […]

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EDGE Cosmo

EDGE at Fashioned In America | Fashion Exhibition

The power of fashion lies in its ability to transform identity and culture. There is a global phenomenon of fashion exhibitions at elite institutions the likes of The Metropolitan Museum of Art in New York and Victoria and Albert Museum in London.  The Phoenix Art Museum is currently exhibiting, Fashioned in America, a fashion exhibition […]

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