EDGE Afropolitan, EDGE Remembers, EDGE-ucation

Fashion Culture | W.E.B. Du Bois’ Exposition des Nègres d’Amérique Transformed the World’s View of Black in America

In 1900 a transformation of Black identity and the world’s view of Blacks in America took center stage at the 1900’s World’s Fair in Paris.  A perception of Blacks in America was manifested through photojournalism and visual data witnessed by the outside world looking in.  Those in the Black community validated that perception by leveraging […]

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EDGE-ucation

Branding, Marketing & Advertising 101

Branding 101: Branding is the Big Picture. Branding is the sum of all impressions one has of your business. Such as, the quality and detail of your seasonal collections; public relations and news about the organization; social media output; your name, graphic and visual identity; packaging. Deliver a consistent on-target brand experience across all consumer […]

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With 25.5 billion pounds of USE-ABLE textiles thrown away each year (70 pounds per American), there is a lot of waste that can be prevented.

The EPA Blog

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We need to shift our consumption values so that the entire fashion system can shift along with it.

– RP Hill –

EDGE Market & News, EDGE-ucation

Fashion Unknown Fact – The U.S. Fashion Industry Employs More Than 1.8 Million People

The fashion industry—including retailers, manufacturers, designers and wholesalers—employs more than 1.8 million people in the United States. It relies on workers in a wide range of occupations, including fashion designers, market research analysts, graphic design artists, computer systems developers, patternmakers, sewing machine operators, retail sales workers, wholesale buyers, accountants and business operations specialists.The U.S. fashion […]

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EDGE-ucation

How Important is Sketching in Design?

Tapping into your audience/client at key points during the design process can save you a lot of disappointment of the ‘big reveal’ at the end. Consider this your focus group/feedback session. Sketches really help you “sell” your designs to the clients. – Icon Utopia Designers, the entire design process is of such meaning to your […]

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EDGE-ucation, sustainable EDGE

Fast & Cheap Fashion Consumption Leads to R.A.G.S.

Skip the landfill and discard your unwanted R.A.G.S. – Recycle Accessories Garments Shoes – responsibly. Americans discard more than 28 billion pounds of unwanted clothing, shoes, and other textiles.  Charitable organizations and others collect roughly 15 percent of these items, while the remaining 85 percent — 24 billion pounds — end up in landfills.  – […]

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EDGE-ucation, sustainable EDGE, thrEaDGE

The Power of The Designer To Create Sustainable Change

Up to 80% of a garment’s environmental impact is decided in the design phase. Only a few designers and product developers realize their potential to create sustainable change through their decision. – Jonas Eder-Hansen, vice president & development director at the Danish Fashion Institute | Recycling International Designers should recognize that true innovation is best achieved by […]

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EDGE Cosmo, EDGE-ucation

Color! Have No Fear

In fashion, do we produce and consume too much of the color black?  Do you know why black is used in the branding of Chanel, YSL, and Armani Exchange?  How does the color spectrum affect consumer behavior?

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EDGE-ucation

The One Branding Tip You Can’t Live Without

In developing your brand, focus on engagement, not sales.  You want to engage the consumer on an emotional level and to effectively communicate it across their entire brand experience.  When you think of an emotional connection with a brand, Disney has one of the best practices of consumer engagement and brand leveraging across all its […]

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EDGE Market & News, EDGE-ucation

The State of Fashion 2017

The U.S. fashion industry has changed dramatically since the early part of the 20th century when its main focus was manufacturing. In 1931, the Garment District in New York was home to the highest concentration of clothing manufacturers in the world. – The New Economy of Fashion | Joint Economic Committee, United States Congress   […]

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EDGE Market & News, EDGE-ucation

The New Economy of Fashion

There are strong signs of a bright future for sectors of the fashion industry—primarily in design and high tech manufacturing. Fashion is a multi-trillion dollar global industry, encompassing everything from textile and apparel brands to wholesalers, importers and retailers. Over a trillion dollars is spent annually on apparel and footwear around the globe, with nearly […]

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