There is undeniably a new age of creativity and purpose in the fashion industry, with a call to action on sustainability. E D G E takes a step forward to look at fashion from an intelligent, artistic, and practical perspective. The website, EDGExpo.com, provides a magazine-style look at the paradigm shift from irresponsible, excessive production and consumption to one of environmental and ethical consciousness, cultural sensitivity, and storytelling.
E D G E, the acronym of Emerging Designers Get Exposed, gives a voice to emerging designers [all across the globe] who are exhibiting design excellence in artistry, cultural significance, and sustainability. They are putting a cultural face, purpose, and environmental conscious to fashion. While exposing and elevating this curated design talent, E D G E fosters a global network of fashion industry professionals, educators, and the arts.
The E D G E network connects through exposure, exhibition, editorial, and education.
Emerging designers and brands have a voice and are under-exposed. The consumers are hungry for them!
Innovative fashion at retail has shrunk over the past few decades. The modern fashion industry is a global success [the apparel market is valued at 3 trillion dollars], yet drowning in a sea of sameness, excessiveness, and lack of quality, purpose, and sustainability.
Emerging designers have got the edge to reverse this trend with the vision, independence, and courage, that comes from the desire and core of their mission. This next generation of fashion creatives are taking a non-traditional approach to the business and are transforming the industry.
Don’t give them what you think they want; give them what they never thought was possible.
– Orson Welles
Emerging designers with grit, purpose, and conscious just may have what we never thought was possible . . .
Rhonda P Hill, founder/creative director of E D G E, curates an international platform of cultural, conscious and courageous narratives, and fashion exhibitions for the under-represented community of emerging designers.
Feature Image: Mike Vensel Designs