Marketing is not advertising, social media, and public relations [PR]. It is all of that and then some. Advertising, social media, PR, product placement, sales, pricing, etc. are single components of the marketing process. Marketing is a plan and strategy in executing your vision and goals.
Fast, Cheap, and Out of Control. We need to slow down fashion and embrace fashion designers who bring […]
The highlight of LA Fashion Week was at Maker City LA. Los Angeles Fashion Council [the organization based in […]
EDGE at LA Fashion Week | Concept LA. BTS. . . In Between. . . and The Scene. […]
THE MAN WHO HAS NO IMAGINATION HAS NO WINGS – Muhammad Ali
This is a quote on the Designs By Michael Ngo website. The designer, Michael Ngo, uses his imagination to push the boundaries of fashion with fabric, design, and technology.
. . . as witnessed at the recent LA Fashion Week Concept LA show. This was not your […]
Karen Morris, a Hong Kong born milliner, describes her business as “Hatting the Ladies of America… And the […]
EDGE talks to Diane von Furstenberg Brand Ambassador candidate, Alexis Evelyn Marcy. Have you seen the exciting new […]
All designers start out determining how they will expose their collection to do business. Will it be through […]
Inspired by a simple concept and powerfully executed ensemble of work – Andy Warhol: Shadows exhibition | MOCA [Museum of […]
As a veteran in the fashion business, this feature on business practices and tips are from my personal experience. Those of you that are recent graduates bear in mind that academia is a great foundation. Gaining complete knowledge of running a fashion business [designer, wholesaler, or retailer] is the combination of both academia and experience. My hope is that these EDGE-ucation sessions will give you something of value in your day to day practice of building your fashion business.
The power of fashion lies in its power to transform identity and culture. There is a global phenomenon […]
Emerging Designers. . . talent is not enough, you need to be business savvy. As I talk to […]
Fashion is only the attempt to realize art in living forms and social intercourse. — Sir Francis Bacon
I travel for inspiration, visiting historic sites and ancient cities; I do so to remove myself from the […]
. . .within a New Zealand University . Paper presented at the Tenth International Conference on Environmental, Cultural, […]
You have a voice that can influence contemporary culture as much or more than anything else. If you […]
Suzy Amis Cameron, founder of Red Carpet Green Dress, opens this year’s campaign by inviting designers to enter […]
. . .its’ better to see the live thing than an actual picture. . .” Alia Adel, graduating […]
Be INNOVATIVE | PROGRESSIVE | DARING. “Don’t give them what you think they want; give them what they […]
Stella McCartney was the keynote speaker at the Council of Fashion Designers of America [CFDA] and Vogue’s annual […]
The British Fashion Council developed a report, Commercializing Creativity – Creating a Success Model for British Fashion Designers. […]
Nigerian born and educated Marion Ayonote designs beautifully innovative and feminine footwear. There is a need for each […]
Emerging designers emerged out of The Art Institute of California – Los Angeles annual student fashion show. Presented […]
Art is Art. Fashion is Fashion. However, Andy Warhol proved that they can exist together. – Karl Lagerfeld […]
Art + culture + fashion = a creative mix of expression. The sixth annual 100 Grand [100 Works of Art for $1,000 or Less] opening exhibition was a celebration of the accomplishments of emerging and established artists.
The global menswear market had total revenues of $423.2bn in 2013, representing a compound annual growth rate (CAGR) […]
Independent retailers embrace the EDGE concept with creative visual merchandising, sustainable apparel, and offer emerging designers collections. I […]
“In what looks like a circle, there might exist corners.” This line reflects the brand’s origin–the designer’s confidence […]