sustainable EDGE

The Visual Story Behind The Story – Fair Trade Fashion Show

‘Young optimists’ ages of 18 – 34 are the most engaged on sustainability.  2/3 actively buy sustainable brands and 1/4 always consider the social and environmental ethics of brands when making purchasing decisions. 67% say they recommend brands that behave responsibly. – Ethical Fashion Forum – The Future of Fashion in Facts and Figures. The […]

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sustainable EDGE

Sustainababble: Defining the Newest Buzz Word

EDGE shares this perspective on sustainable fashion from The Insatiable Margin. Sustainababble refers to not only the increased frequency of the word ‘sustainable’ in recent years, but also the plethora of meanings it has adopted over time. Sustainable means different things to different people, so how do we know if we’re even talking about the […]

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sustainable EDGE

Sustainable Fashion – The Consumer

There’s a fast growing segment of the population who want to unite style and status with social purpose.  They care about ethics and are quick to acknowledge and support those brands that have positive social, economic, and environmental impacts to the global society. According to the Regeneration Consumer Study, two-thirds of consumers in six countries […]

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sustainable EDGE

Sustainable Fashion in the Spotlight

Who are key players steering this sustainable fashion machine? Brands Levi Strauss & Co.  “Our commitment to sustainability goes far beyond regulatory compliance or minimizing the environmental impact of our business practices. Our vision is to build sustainability into everything we do, so that our profitable growth helps restore the planet”.   levistrauss.com Nike – “By […]

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EDGE-ucation, sustainable EDGE

Sustainable Fashion Never Goes Out of Style

IMAGINE A FUTURE LIKE THIS: Community Couture [Scenario 2] 1.   The world is… struggling to cope with the impacts of climate change and resource shortages but community bonds are strong – many strive for self-sufficiency. 2.   Fashion is… expensive new or cheap and second-hand… very high costs of raw materials and disrupted supply chains have […]

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sustainable EDGE

Slow Fashion, The Anti-Trend

I’m always wishing that the clothing industry might find its way toward a less petrochemical line of production, says Andre Walker, designer. i-D magazine, Steve Salter As the founder and principal of EDGE, I concur with Andre’s statement and see that Americans have become too obsessed with fast, cheap fashion that’s a continual stream of […]

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