Look at EDGE

Neo.Fashion.: The Vanguard of Fashion Emerges from Germany

When it comes to composition, storytelling, or pure emotional grit, designer graduates are unhinged in their creativity.  A “Look at EDGE” presents Neo.Fashion.’s showcase of emerging talent from Germany university graduates.  They dream (and execute) the improbable, the impossible, feeding our desires of want, although more clothes we don’t need, the visual consumption of the […]

Read more
Look at EDGE, sustainable EDGE

Ukraine’s BE SUSTAINABLE! – a platform making noise

Fashion is universally cited as being one of the most polluting industries in the world.  Thank you to conscious consumers and to environmental activists such as Greta Thunberg for their demands on attacking the environmental crisis.  Putting sustainability at the forefront of business models, strategic plans, supply chain infrastructure, etc., is long overdue. But all […]

Read more
EDGE Radar

Creative Power Disrupts the System | EDGE Talks to Peivand Mirzaie

Breaking the rules, disrupting the fashion system is easier than you think. Fashion designer, Peivand Mirzaie has made a mark on breaking the rules, disrupting the system, while embracing the power of fashion.  She has gone beyond the ‘system’ in her designs, pushing concept over saleability; in her choice of education, wanting more freedom and […]

Read more
EDGE-ucation

How Important is Sketching in Design?

Tapping into your audience/client at key points during the design process can save you a lot of disappointment of the ‘big reveal’ at the end. Consider this your focus group/feedback session. Sketches really help you “sell” your designs to the clients. – Icon Utopia Designers, the entire design process is of such meaning to your […]

Read more
Look at EDGE

The EDGE Lookbook | Commatteo at Style Fashion Week

Antonella Commatteo labels her brand as a “fashion disruptor – fashion that lets you be who you want to be”.  The look of her prior collections have been disruptive, undisciplined with no continuity as a collection.  With this collection, there was discipline and a cohesive vision.  She took a simpler approach by mixing a primary […]

Read more
EDGE Radar

Stop! In Front of Time | EDGE Interviews Francesco Rasola

Francesco Rasola‘s new collection, “It’s Just Matter of Time”, expresses this Italian fashion designer’s gift in executing a look that defies mainstream [repetitive] fashion, brings meaning to the artistry of fashion, and showcases how the trajectory of our culture impacts fashion.  He embraced the concept of time and has given us something we never expected, not only […]

Read more
Look at EDGE

Models, Make-Up, & Mayhem? Backstage at Fashion Week

A bit of chaos and confusion may be expected in contrast to a slick, sleek, and orderly fashion show.  We see the glamour and glitz in front of the stage, but what goes on behind-the-scenes [bts] requires  precision ‘military like’ planning, enormous preparation, and an experienced team of professionals to pull it off. The goal: implement a […]

Read more
EDGE Radar, Look at EDGE

Next Generation of Fashion Designers on the EDGE Radar

Who are the ‘ones to watch’?  The next generation of emerging designers who have got the edge [EDGE] are, quite simply, coming from the art and fashion schools. The Art Institute of California showcased, what I would call, the ‘next generation’ of designers at the Art Hearts Fashion, international fashion week production, in Los Angeles.  […]

Read more
Look at EDGE

Thoughts from a graduating designer | Video Archive

. . .It’s’ better to see the live thing than an actual picture. . .” – Alia Adel, designer Alia Adel, graduating student of The Art Institute of California – Los Angeles, sharing her thoughts on exposing her collections in Metamorphosis Fashion Show – the annual student designer fashion show.  She shares comments on the production, […]

Read more
EDGE Radar

EDGE Talks To 4 Corners Of A Circle

“In what looks like a circle, there might exist corners.” This line reflects the brand’s origin–the designer’s confidence in herself and her designs. She has a strong belief in what some can see but others might not comprehend.  – http://vvvv-o.com/about/ Our interview with the designer and visionary of “4 Corners Of A Circle”, Natsuko Kanno. […]

Read more
EDGE Radar

EDGE Talks to Charles Cua and Melchor Guinto

I recently met Charles Cua [women’s designer] and Melchor Guinto [men’s designer] at the S|S 2015 LA Fashion Market SELECT Contemporary Trade Show as they were a new addition to this curated show.  These two up and coming designers, who presented a bold and progressive look, were featured in the SELECT Runway Show and in […]

Read more
EDGE Radar

E D G E Talks to Unzicker Design

Elaine Unzicker, artist and designer, of Unzicker Design sat down to talk with me at the Standing In Boots art exhibition. This Ojai California resident makes jewelry and clothing from chain mail piece goods, the bases and uniqueness of her brand.  Elaine and her husband, Keith, travel globally to show and sell her collections.  She […]

Read more