EDGE-ucation

How Important is Sketching in Design?

Tapping into your audience/client at key points during the design process can save you a lot of disappointment of the ‘big reveal’ at the end. Consider this your focus group/feedback session. Sketches really help you “sell” your designs to the clients. – Icon Utopia Designers, the entire design process is of such meaning to your […]

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EDGExposition, Look at EDGE

The EDGE Lookbook | Commatteo at Style Fashion Week

Antonella Commatteo labels her brand as a “fashion disruptor – fashion that lets you be who you want to be”.  The look of her prior collections have been disruptive, undisciplined with no continuity as a collection.  With this collection, there was discipline and a cohesive vision.  She took a simpler approach by mixing a primary color palette […]

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EDGE Radar

Stop! In Front of Time | EDGE Interviews Francesco Rasola

Francesco Rasola‘s new collection, “It’s Just Matter of Time”, expresses this Italian fashion designer’s gift in executing a look that defies mainstream [repetitive] fashion, brings meaning to the artistry of fashion, and showcases how the trajectory of our culture impacts fashion.  He embraced the concept of time and has given us something we never expected, not only […]

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thrEaDGE

Models, Make-Up, & Mayhem? Backstage at Fashion Week

A bit of chaos and confusion may be expected in contrast to a slick, sleek, and orderly fashion show.  We see the glamour and glitz in front of the stage, but what goes on behind-the-scenes [bts] requires  precision ‘military like’ planning, enormous preparation, and an experienced team of professionals to pull it off.  The goal:  implement a […]

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