[Video] Emerging Designer Selling Direct to Consumer

All designers start out determining how they will expose their collection to do business.  Will it be through wholesaling to the retailer, selling direct to consumer, or a combination of both.   The emerging designer, Katherine Polk, has figured it out.

While New York Fashion Week is in full swing, emerging designer Katherine Polk shares what drives business for her line, Houghton, off the runways. http://www.entrepreneur.com/video/242976

EDGE . . .thoughts from a graduating designer

. . .its’ better to see the live thing than an actual picture. . .”

Alia Adel, graduating student of The Art Institute of California – Los Angeles, sharing her thoughts on exposing her collections in Metamorphosis Fashion Show – the annual student designer fashion show.  She shares comments on the production, the emotional pull, and the feeling of ‘wow’ I did it.


More images and videos at https://www.facebook.com/EDGExpo