EDGE-ucation

How Important is Sketching in Design?

Tapping into your audience/client at key points during the design process can save you a lot of disappointment of the ‘big reveal’ at the end. Consider this your focus group/feedback session. Sketches really help you “sell” your designs to the clients. – Icon Utopia Designers, the entire design process is of such meaning to your […]

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EDGExposition, Look at EDGE

The EDGE Lookbook | Commatteo at Style Fashion Week

Antonella Commatteo labels her brand as a “fashion disruptor – fashion that lets you be who you want to be”.  The look of her prior collections have been disruptive, undisciplined with no continuity as a collection.  With this collection, there was discipline and a cohesive vision.  She took a simpler approach by mixing a primary color palette […]

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EDGE Radar

Stop! In Front of Time | EDGE Interviews Francesco Rasola

Francesco Rasola‘s new collection, “It’s Just Matter of Time”, expresses this Italian fashion designer’s gift in executing a look that defies mainstream [repetitive] fashion, brings meaning to the artistry of fashion, and showcases how the trajectory of our culture impacts fashion.  He embraced the concept of time and has given us something we never expected, not only […]

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EDGExposition, thrEaDGE

Models, Make-Up, & Mayhem? Backstage at Fashion Week

A bit of chaos and confusion may be expected in contrast to a slick, sleek, and orderly fashion show.  We see the glamour and glitz in front of the stage, but what goes on behind-the-scenes [bts] requires  precision ‘military like’ planning, enormous preparation, and an experienced team of professionals to pull it off.  The goal: implement a […]

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EDGE Radar

EDGE . . .thoughts from a graduating designer

. . .it’s’ better to see the live thing than an actual picture. . .” Alia Adel, graduating student of The Art Institute of California – Los Angeles, sharing her thoughts on exposing her collections in Metamorphosis Fashion Show – the annual student designer fashion show.  She shares comments on the production, the emotional pull, and […]

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EDGE Radar

EDGE Talks To 4 Corners Of A Circle

“In what looks like a circle, there might exist corners.” This line reflects the brand’s origin–the designer’s confidence in herself and her designs. She has a strong belief in what some can see but others might not comprehend.  – http://vvvv-o.com/about/ Our interview with the designer and visionary of “4 Corners Of A Circle”, Natsuko Kanno. […]

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EDGE Radar

EDGE Talks to Charles Cua and Melchor Guinto

I recently met Charles Cua [women’s designer] and Melchor Guinto [men’s designer] at the S|S 2015 LA Fashion Market SELECT Contemporary Trade Show as they were a new addition to this curated show.  These two up and coming designers, who presented a bold and progressive look, were featured in the SELECT Runway Show and in […]

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EDGE Radar

E D G E Talks to Unzicker Design

Elaine Unzicker, artist and designer, of Unzicker Design sat down to talk with me at the Standing In Boots art exhibition. This Ojai California resident makes jewelry and clothing from chain mail piece goods, the bases and uniqueness of her brand.  Elaine and her husband, Keith, travel globally to show and sell her collections.  She […]

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EDGE Radar

Fashion Connection with Michelle Hébert

As a very talented designer, Michelle Hébert truly defines how fashion is art and art is fashion.  Her design vision is seamless, dramatic, yet wearable. I recently had a phone conversation with her to get her feedback on EDGE and how fashion designers can expose their brands and connect with retailers.  As an up-and-coming brand, […]

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