Commit yourself to your vision and goals, and understand clearly what will and will not help you along the way.  Stay in your “lane” or on the road that will lead you to accomplish your goals. Sometimes designers/brands encounter situations that appear to be opportunities, but can take them off the road in directions that drain energy away from their objectives.  A simple, clear, realistic, and achievable business strategy will be the “lane” to stay in and that you can easily follow.