A 20 Minute Catwalk . . . and. . . .

. . .where is the sense of design?  Read on, these designers, [l-r] Michael Ngo, Amato Couture by Furne One, Rahil Hesan, & Marmar Halim, have it.

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As the fashion industry continues to drown in a sea of the same [season after season] lacking innovation, artistry, originality, and quality, a few designers that make it down the runway appear to offer something of substance.

Each season we witness fashion weeks all over the globe.  At times you may ask yourself ‘doesn’t that look familiar or haven’t I seen a variation of that before’?   It’s very hard to be original.  Most fashion is a derivative of what we have seen before.  I understand how challenging the task is to create something that will enlighten, inspire, and mostly engage the consumer time after time.  But, the right design talent and imagination can give us the unexpected, the ‘wow’ factor, and the connection on an emotional level.  That’s what art is and fashion is a powerful art form of expression.

Originality can be expressed in a designer’s artistic approach and/or in the brand’s cultural message.  It can be as subtle as in the cut/make, color, and fabric.  Creative originality and innovation start with the story, the concept, the purpose, and the “why” of the collection.  Why should we be engaged?

From this season’s fashion weeks, EDGE showcases the work of these 4 designers that contribute to advancing the field of fashion in artistry, cultural significance,  and the ‘why’ we should be engaged.   Their unique talent and imagination fuel their story.

From the runway of Art Hearts Fashion Los Angeles.

Michael Ngo – NΞOKOZM FW16 RUNWAY COLLECTION

Michael Ngo consistently engages us with his thematic culturally relevant collections.  He is grounded as an artist with his storytelling.   The investment in time with this initial and crucial part of the creative process certainly pays off, as he has stated in an interview with EDGE. . .I truly invest a lot in creating an entire story and fantasy for my collections as well as doing everything in my power to bring that vision to life—it’s my form of artistic expression. – EDGE Interviews Michael Ngo

LOS ANGELES, CA - OCTOBER 09: A model walks the runway wearing Michael NGO at Art Hearts Fashion Los Angeles Fashion Week presented by AIDS Healthcare Foundation on October 9, 2016 in Los Angeles, California. (Photo by Arun Nevader/Getty Images for Art Hearts Fashion)

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Michael NGO at Art Hearts Fashion Los Angeles Fashion Week Presented by AIDS Healthcare Foundation

Amato Couture

Furne One of Amato, stays true to his signature ethereal designs with a provocative dark side to this collection.   In his body of work over the years, he embodies fashion as an art form.  This Dubai based designer is on the EDGE Radar and has been featured in the EDGE Look Book.

Amato Couture at Art Hearts Fashion Los Angeles Fashion Week Presented by AIDS Healthcare Foundation

Amato Couture at Art Hearts Fashion Los Angeles Fashion Week Presented by AIDS Healthcare Foundation

Marmar Halim

Marmar Halim takes on combining modern lines with timeless drape and fit .  She downplays color [most of the collection are in natural hues], a bold move, while letting fabric and the cut tell the story.

Marmar Halim, Photo by Arun Nevader/Getty Images for Art Hearts Fashion

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LOS ANGELES, CA - OCTOBER 09: A model walks the runway wearing Marmar Halim at Art Hearts Fashion Los Angeles Fashion Week presented by AIDS Healthcare Foundation on October 9, 2016 in Los Angeles, California. (Photo by Arun Nevader/Getty Images for Art Hearts Fashion)

Rahil Hesan

Rahil Hesan’s designs command the center of attention [worn by empowered women, who embrace their femininity] with pure artistic execution in the detail and movement of the garment.

Rahil Hesan

LOS ANGELES, CA - OCTOBER 09: A model walks the runway wearing Rahil Hasan at Art Hearts Fashion Los Angeles Fashion Week presented by AIDS Healthcare Foundation on October 9, 2016 in Los Angeles, California. (Photo by Arun Nevader/Getty Images for Art Hearts Fashion)

LOS ANGELES, CA - OCTOBER 09: A model walks the runway wearing Rahil Hasan at Art Hearts Fashion Los Angeles Fashion Week presented by AIDS Healthcare Foundation on October 9, 2016 in Los Angeles, California. (Photo by Arun Nevader/Getty Images for Art Hearts Fashion)

EDGE congratulates all the designers with wishes of continued success!

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Images:  Photo by Arun Nevader/Getty Images for Art Hearts Fashion |  Courtesy of The Archives & Showroom