The Trendstop team of FashionUnited brings you this exclusive insight into the consumer mindset. . .
As a global industry the ability of fashion to fulfill the needs of a global consumer is vital. In order to fully connect with its world-wide audience, fashion is moving away from a traditionally seasonal calendar, focusing on products that will appeal to shoppers across the board, regardless of geographical location, hemisphere or climate. Quality and longevity are key as consumers seek trans-seasonal pieces that can not only be enjoyed immediately but that will endure for years to come.
See Now Buy Now
SS17 sees the rise of the ‘See Now Buy Now’ runways. Brands such as Tom Ford, Burberry, Tommy Hilfiger and Ralph Lauren are staging fully shoppable shows, allowing purchases to be made straight off the catwalk. Consumer interest and excitement generated by these shows can be harnessed instantly, translating into increased sales for the label and satisfying the immediate needs of their customers.
Continue reading from the source: FashionUnited.com Key Consumer Insights
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