Don’t let Fashion Week play you. What you should get out of Fashion Week.

Designers/Brands

• A 20 minute catwalk gets you what?  You pay to play.
• Think about what you want out of it [the return on your investment] and don’t settle.
• You should want orders, press, interviews, and dialogue about your collection/your work.
• Social Media buzz does not sustain your business.

Editors/Media

• Stay true to your media outlet and give us depth in your journalism.
• The fashion industry needs bold honesty, go for it!

Bloggers

• You must contribute, more than just an Instagram post!
• Write, give constructive feedback, share.

Producers

• Success and future repeat will rely on your organized, timely, and engaging production.
• Give substance!  More than just the runway show, offer press and designer interview time. How about a designer & press lounge?
• Panel discussions, talks. . .engagement is key.  The audience?  Pay more attention to the buyers.

Guests

• If you are treated like herd of cattle, leave, don’t attend!
• VIP’s/Celebs – walk your Red Carpet, but graciously let the light shine on the design talent.

Read more tips and best business practices in the EDGE-ucation category.