Originality can be expressed in a designer’s artistic approach and/or in the brand’s cultural message. It can be as subtle as in the cut/make, color, and fabric. Creative originality and innovation start with the story, the concept, the purpose, and the “why” of the collection. Why should we be engaged?
The EDGE Lookbook | The runway of Style Fashion Week LA:
Titled “The 7 Deadly Sins”, Malan’s jaw-dropping presentation married the glitz and glamour of the 1930’s with the darkness of Hollywood’s uncensored pre-code film noir era.
Photo Credit: #StyleFW by © 2017 Albert Evangelista Photography (Instagram/Twitter: @aarree)