The collection speaks of speed without chasing it, precision without functionality, and the fascination that can be experienced away from the track.

Kirsten Hippmann

Formula One, the adrenaline-fueled battleground where speed meets spectacle, embodies the exhilarating human drama of its drivers and teams. Historically at the cutting edge of auto design, engineering, and technology, this high-octane sport doesn’t just entertain; it dares to redefine the limits of man and machine in a relentless quest for perfection. With the planet at a tipping point, it has plans to shape a practical solution to the climate crisis with 100% sustainable fuels.

Beyond the tech aspects, F1 is an exciting sport. The fast action on the track, with drivers racing at high speeds, keeps everyone engaged. The engine sounds, quick pit stops, and exciting overtakes create a unique motorsport experience. This thrilling competition captivates fans worldwide. For dedicated supporters, F1 is more than a race; it’s a weekend full of excitement and team spirit. The crowd cheers when their favorite driver finishes highlight the strong connection fans have with the sport.

It is fashion that reflects the lifestyle and emotions of motorsport—a tribute to the atmosphere that quickens the pulse without being part of the race itself.

Kirsten Hippmann

Fashion plays an exciting role in the vibrant world of F1, influencing and reflecting its growing popularity and cultural impact. As the sport evolves, the interplay between high-speed racing and high fashion becomes ever more pronounced, with drivers and teams collaborating with top designers to create unique styles that capture the attention of fans and viewers around the world. This dynamic relationship not only enhances the visual spectacle of race weekends but also contributes to a broader cultural dialogue, as fashion statements made on the grid and in the paddock transcend the sport itself, inspiring trends and conversations within the global fashion industry. The emergence of fashion icons within the racing community has further solidified this connection, making F1 not just a competition of speed but also a vibrant platform for personal expression and style innovation.

Inspired by the dynamic spirit of motorsport and the striking aesthetics of F1, TRACKSIDE, a collection by Kirsten Hippmann, a graduate of Hochschule Reutlingen in Reutlingen, Germany, transcends the notion of merely wearing racing suits or gearing up for a race. TRACKSIDE embodies the energy, excitement, and glamour of motorsport, transforming these elements into a bold visual language. “The collection speaks of speed without chasing it, precision without functionality, and the fascination that can be experienced away from the track,” said Hippmann in a statement about her collection. This dynamic is harnessed through the transformative power of fashion, serving as a vital means of expression and reflection. Hippmann declares, “It is fashion that mirrors the lifestyle and emotions of motorsport—a tribute to the exhilarating atmosphere that quickens the pulse without necessitating participation in the race itself.”

TRACKSIDE was showcased at Potsdamer Platz, Germany’s Neo.Fashion.2025, Berlin Fashion Week, July 2025.

Feature image: Brescia, Italy. The image is likely a vintage photograph, depicting Luigi Musso in his Maserati A6GCS at the 1955 Mille Miglia. Musso did not finish the race due to a sprocket valve issue. The Mille Miglia was a 1,000-mile race from Brescia to Rome and back, known for its challenging route.