The retailers are typically non-shopping mall based and non-franchise stores. The big difference is that they embrace an independent boutique store mindset. These buyers are really picky about what they offer in their store(s). There is always a reason and a story behind what they carry. They are loyal to their designers and grow with them! Their tastes are pretty much the opposite of mainstream. International buyers are known to look for American unknown designers/brands. The E D G E buyer incorporates sustainable practices both in operation and procurement.