Selling to the “Majors” may not be all that profitable for certain brands. Major department stores [‘Majors’] use […]
The states with the greatest number of fashion designers include: New York (7,190 fashion designers), California (5,750), Texas […]
We don’t know what consumers don’t buy. We know what they do buy. Walk in the shoes of […]
In developing your brand, focus on engagement, not sales. You want to engage the consumer on an emotional […]
The Trendstop team of FashionUnited brings you this exclusive insight into the consumer mindset. . .
Fashion designers are at the heart of the industry’s creative process. Across industries, fashion designers earn an average of $73,600 annually. [Source: The New Economy of Fashion | Joint Economic Committee, United States Congress]
The U.S. fashion industry has changed dramatically since the early part of the 20th century when its main […]
There are strong signs of a bright future for sectors of the fashion industry—primarily in design and high […]
. . . And to Those Still Trying to Break Through the ‘Noise’. There are no impossibilities. In […]
The usage of social media with marketers ranks very high in the marketing efforts of connecting current and prospective consumers to their brands. As reported by statista.com, in the United States alone, social media marketing spending is expected to exceed 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.
The EDGE network of emerging designers share business tips and advice on their journey as an up and coming brand in the fashion industry. This is part of the EDGE experience based [to complement academic] educational best practice series.
A student fashion show is not just “show and tell”, but a collaborative educational experience that showcases student’s marketing, design, and event production talents. It’s applying the academics to real life. I wanted to learn more about the “what, why, and how” of producing a show by the student body and in particular how it is integrated into the curriculum.
The Chanel brand epitomizes a fashion brand that has stood the test of time through longevity, integrity, and creativity. Chanel continues to remain culturally relevant with a spirit of surprise and newness, yet staying true to its heritage.
5 Key PR business tips from Rosie Davies of The London Fashion Agency. Read the full interview by les assorties’.
Business and design go hand in hand, now, and without understanding how each part is important you can easily find yourself losing your power in major decision making moments. . . – Brendan M Combs, designer.
In today’s world, you need to understand what can be sourced at a level that will sustain commercial use. You need to understand that highly customized fabrics and trims will either have enormous minimums, enormous prices or both. – Jay Arbetman, The Sourcing District.
The EDGE network of emerging designers share business tips and advice on their journey as an up and coming brand in the fashion industry. These direct quotes are from the EDGE Radar designer interview series.
EDGE team contributor and technical designer, Melissa Lugo, shares her expertise on garment spec packages. We talk to […]
EDGE is about connecting up and coming designers with independent boutique mind-set retailers. We interviewed Amara Bessa, owner, […]
Originally posted on Karen Roth Resort:
This past year has been a tremendous learning curve as I’ve navigated the unfamiliar terrain of…
Artist Teresita Fernandez once said, You don’t need a lot of friends or curators or patrons or a huge following, just a few that really believe in you.
Creativity is intelligence having fun. – Albert Einstein
How do designers begin the design process? What inspires them and what is the source of their design inspiration? To set themselves apart and foster originality, sources of inspiration play a powerful role throughout the creative stage of design process.
Focus on the consumer, not sales, believe me, it’s a win, win. To do this you have to […]
Marketing is not advertising, social media, and public relations [PR]. It is all of that and then some. Advertising, social media, PR, product placement, sales, pricing, etc. are single components of the marketing process. Marketing is a plan and strategy in executing your vision and goals.
As a veteran in the fashion business, this feature on business practices and tips are from my personal experience. Those of you that are recent graduates bear in mind that academia is a great foundation. Gaining complete knowledge of running a fashion business [designer, wholesaler, or retailer] is the combination of both academia and experience. My hope is that these EDGE-ucation sessions will give you something of value in your day to day practice of building your fashion business.
Emerging Designers. . . talent is not enough, you need to be business savvy. As I talk to […]