Advice; best practices; reports; statistics; facts; and resources
Skip the landfill and discard your unwanted R.A.G.S. – Recycle Accessories Garments Shoes – responsibly. Americans discard more than 28 billion pounds of unwanted clothing, shoes, and other textiles. Charitable organizations and others collect roughly 15 percent of these items, while the remaining 85 percent — 24 billion pounds — end up in landfills. – […]
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A how-to guide from Redress and EcoChic Design Award.
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Up to 80% of a garment’s environmental impact is decided in the design phase. Only a few designers and product developers realize their potential to create sustainable change through their decision. – Jonas Eder-Hansen, vice president & development director at the Danish Fashion Institute | Recycling International Designers should recognize that true innovation is best achieved by […]
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Fashion shows have become a media spectator sport at a high cost of entry for the designer. Is the 10 – 20 minute catwalk worth the investment in exposing their work, but more importantly getting that order from buyers? Read what emerging designers think of fashion shows. A mixed blessing?
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Did you know Wikipedia list over 75 countries that produce fashion events? Here’s a little context of how big the fashion show industry is:
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FashionUnited brings you this insight into the fashion industry: A senior designer, sitting in a sunlit midtown office, knows her interview is going well. She can feel it. Her portfolio is appealing to the interviewers who have pored over it. She has talked them through the highlights of her resume. She seems to be saying […]
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A Quick Reference. . .
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In fashion, do we produce and consume too much of the color black? Do you know why black is used in the branding of Chanel, YSL, and Armani Exchange? How does the color spectrum affect consumer behavior?
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Well established big brands can start at $100,000, which can include venue, models, styling, hair and makeup, production, public relations, and livestreaming. Pay to play celebrities are in addition.
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Become fearless in your design approach. Create fashion that is unexpected, unpredictable, and uncompromised.
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Don’t let Fashion Week play you.
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Selling to the “Majors” may not be all that profitable for certain brands.
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The states with the greatest number of fashion designers include: New York (7,190 fashion designers), California (5,750), Texas (500), New Jersey (340) and Massachusetts (270). The metropolitan areas with the largest numbers of fashion designers are New York City (7,030), Los Angeles (4,130), Santa Ana (520), San Diego (260) and Long Island (250).
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We don’t know what consumers don’t buy. We know what they do buy.
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In developing your brand, focus on engagement, not sales. You want to engage the consumer on an emotional level and to effectively communicate it across their entire brand experience. When you think of an emotional connection with a brand, Disney has one of the best practices of consumer engagement and brand leveraging across all its […]
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The Trendstop team of FashionUnited brings you this exclusive insight into the consumer mindset. . .
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Fashion designers are at the heart of the industry’s creative process. Across industries, fashion designers earn an average of $73,600 annually. [Source: The New Economy of Fashion | Joint Economic Committee, United States Congress]
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The U.S. fashion industry has changed dramatically since the early part of the 20th century when its main focus was manufacturing. In 1931, the Garment District in New York was home to the highest concentration of clothing manufacturers in the world. – The New Economy of Fashion | Joint Economic Committee, United States Congress […]
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There are strong signs of a bright future for sectors of the fashion industry—primarily in design and high tech manufacturing. Fashion is a multi-trillion dollar global industry, encompassing everything from textile and apparel brands to wholesalers, importers and retailers. Over a trillion dollars is spent annually on apparel and footwear around the globe, with nearly […]
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. . . And to Those Still Trying to Break Through the ‘Noise’. There are no impossibilities.
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The usage of social media with marketers ranks very high in the marketing efforts of connecting current and prospective consumers to their brands. As reported by statista.com, in the United States alone, social media marketing spending is expected to exceed 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.
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The EDGE network of emerging designers share business tips and advice on their journey as an up and coming brand in the fashion industry. This is part of the EDGE experience based [to complement academic] educational best practice series.
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A student fashion show is not just “show and tell”, but a collaborative educational experience that showcases student’s marketing, design, and event production talents. It’s applying the academics to real life. I wanted to learn more about the “what, why, and how” of producing a show by the student body and in particular how it […]
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