EDGE Market & News, EDGE-ucation

The State of Fashion 2017

The U.S. fashion industry has changed dramatically since the early part of the 20th century when its main focus was manufacturing. In 1931, the Garment District in New York was home to the highest concentration of clothing manufacturers in the world. – The New Economy of Fashion | Joint Economic Committee, United States Congress   […]

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EDGE Market & News, EDGE-ucation

The New Economy of Fashion

There are strong signs of a bright future for sectors of the fashion industry—primarily in design and high tech manufacturing. Fashion is a multi-trillion dollar global industry, encompassing everything from textile and apparel brands to wholesalers, importers and retailers. Over a trillion dollars is spent annually on apparel and footwear around the globe, with nearly […]

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EDGE-ucation, EDGExposition

“Spotlight”: The Making of a Student Fashion Show

A student fashion show is not just “show and tell”, but a collaborative educational experience that showcases student’s marketing, design, and event production talents.  It’s applying the academics to real life.   I wanted to learn more about the “what, why, and how” of producing a show by the student body and in particular how it […]

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EDGE-ucation

Spec Packages | The Critical Product Development Tool

EDGE team contributor and technical designer, Melissa Lugo, shares her expertise on garment spec packages. We talked to Melissa, asking her pertinent questions regarding the importance of design specification packages. Melissa, what are spec [specification] packages and how important are they in the product development process? I use the word packages, because it is inclusive […]

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EDGE-ucation

Rhonda’s Best Practices. . . Focus on The Consumer

Focus on the consumer, not sales, believe me, it’s a win, win. To do this you have to intimately know who your audience is.  Who are you designing for?  You design for the customer – the retailer/buyer – and you design for the consumer – the ultimate end user.  Knowing the consumer will position you […]

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EDGE-ucation

Rhonda’s Best Practices and Tips | Branding

As a veteran in the fashion business, this feature on business practices and tips are from my personal experience.  Those of you that are recent graduates bear in mind that academia is a great foundation.  Gaining complete knowledge of running a fashion business [designer, wholesaler, or retailer] is the combination of both academia and experience.   […]

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EDGE-ucation

Tom Ford Fashion Business Survival Guide

You have a voice that can influence contemporary culture as much or more than anything else. If you love what you do, there’s nothing like the rush of having a great idea and then seeing it created. – Tom Ford, keynote speaker at the 2013 annual CFDA/Vogue Fashion Fund awards dinner. EDGE up and coming […]

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EDGE-ucation, sustainable EDGE

Sustainable Fashion Never Goes Out of Style

IMAGINE A FUTURE LIKE THIS: Community Couture [Scenario 2] 1.   The world is… struggling to cope with the impacts of climate change and resource shortages but community bonds are strong – many strive for self-sufficiency. 2.   Fashion is… expensive new or cheap and second-hand… very high costs of raw materials and disrupted supply chains have […]

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EDGE-ucation

Top Principles for Success – Professionalism and Preparation

The designers/brands that were truly professional would arrive a day or two in San Francisco [when I was a buyer for Macy’s] prior to our meeting.  They arrived well in advance in order to shop the floor, shop the market, and understand the competition of both my department and their product competition.  They wanted to […]

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EDGE-ucation

Top Principles for Success – Relationships are essential

Another lesson I’ve learned is that it’s so important to create strong relationship and to develop a strong network of professionals you can turn to for advice or support and know that they truly have the best interest for you and your brand. Building those relationships are like partnerships that will help strengthen your business, […]

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EDGE-ucation

Top Principles for Success – Maintain Your Focus

Commit yourself to your vision and goals, and understand clearly what will and will not help you along the way.  Stay in your “lane” or on the road that will lead you to accomplish your goals.  Sometimes designers/brands encounter situations that appear to be opportunities, but can take them off the road in directions that […]

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EDGE-ucation

Top Principles for Success – Know Your Market

During my many years as a buyer and merchandising executive, I got to know and observe a variety of successful designers and brands from around the country.  Many of these designers were emerging designers, others were well on to becoming established, yet all of them were fast on their way to making not only national […]

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