Exposure – on the runway; exhibitions; Lookbook; visual library – interviews.
Antonella Commatteo labels her brand as a “fashion disruptor – fashion that lets you be who you want to be”. The look of her prior collections have been disruptive, undisciplined with no continuity as a collection. With this collection, there was discipline and a cohesive vision. She took a simpler approach by mixing a primary color palette […]
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The acclaimed designer, Richard Hallmarq, known for his star-making fame on Project Runway Season 11, presents his F/W 2017 collection at Style Fashion Week LA.
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Originality can be expressed in a designer’s artistic approach and/or in the brand’s cultural message. It can be as subtle as in the cut/make, color, and fabric. Creative originality and innovation start with the story, the concept, the purpose, and the “why” of the collection. Why should we be engaged?
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It’s really amazing to present something to the world of fashion and share the stage with people who have been doing this longer or have more notoriety. – LeGrand Leseur
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Well established big brands can start at $100,000, which can include venue, models, styling, hair and makeup, production, public relations, and livestreaming. Pay to play celebrities are in addition.
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Don’t let Fashion Week play you.
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Koko Nanga consumer is an Afropolitan at heart. Throughout my journey I have met/spoken to a variety of people from different countries, cultures, races. With this I have realized that you don’t have to be black to be Afropolitan. You simply have to have an affinity for Afro culture. – Maryanne E. Mokoko
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A bit of chaos and confusion may be expected in contrast to a slick, sleek, and orderly fashion show. We see the glamour and glitz in front of the stage, but what goes on behind-the-scenes [bts] requires precision ‘military like’ planning, enormous preparation, and an experienced team of professionals to pull it off. The goal: implement a […]
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Who are the ‘ones to watch’? The next generation of emerging designers who have got the edge [EDGE] are, quite simply, coming from the art and fashion schools.
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. . .where is the sense of design? Read on, these designers, [l-r] Michael Ngo, Amato Couture by Furne One, Rahil Hesan, & Marmar Halim, have it.
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Attention all aspiring fashionistas and those fascinated by the industry, Santa Barbara Fashion Week was a runway show full of inspiration, possibilities, and relevance.
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“Mind, heart, & hands” is Jodi de Marcos’ deep rooted belief and guidance for what she does.
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How are designs judged at a fashion show?
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A student fashion show is not just “show and tell”, but a collaborative educational experience that showcases student’s marketing, design, and event production talents. It’s applying the academics to real life. I wanted to learn more about the “what, why, and how” of producing a show by the student body and in particular how it […]
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. . . a woman’s story through her wardrobe. . .I feel like I’ve invented a language that turns to be their chosen form of communication. Mena Lombard, Designer I was intrigued to interview Mena Lombard, the Uruguayan born designer with a fashion brand of her namesake. As a witness to her runway show during […]
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Yes, there is a difference. The art of fashion – artistry; craftsmanship; attention to detail; creativity; innovation; bold and daring vision – defines fashion. Fashion is about advancing the design forward. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the […]
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The Chanel brand epitomizes a fashion brand that has stood the test of time through longevity, integrity, and creativity. Chanel continues to remain culturally relevant with a spirit of surprise and newness, yet staying true to its heritage.
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The gallery and museum venue represent a new era of exposition for emerging designers. Fashion designers are part of the creative community and as artists can showcase their work beyond the ‘runway’.
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Michael Ngo is a rising star in the EDGE [emerging designer] community. We last connected with him in March when he launched his first fashion show, LA Fashion Council [LAFC] | LA Fashion Week. Seven months later he has presented his latest collection, SOVEREIGNS OF THE SΣΛ, at Art Hearts Fashion Los Angeles.
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The London Fashion Week is about EDGE – emerging designers who’ve GOT edge! EDGE salutes London’s reputation for shining the spotlight on up and coming design talent and celebrating diverse fashion cultures.
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The Art Institute of California – Los Angeles – presented the ‘Ai Does Hollywood’ student fashion show event, June 2015, at their North Hollywood campus. Here are BTS [behind the scene], pre-runway, runway, and post show highlights. EDGE congratulates all designers who participated and the award winners. For more on this event, click on the […]
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Do you ever wonder how design collections are judged at a student fashion event? The Art Institute of California, North Hollywood, showcased it’s annual student produced fashion show – a collaboration between the students and faculty of the Fashion Design and Fashion Marketing & Management programs. The designs featured were from 20 student designers […]
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The industry needs fresh blood. Armani is tired. Galliano is trying to resuscitate himself. McQueen is gone. Gucci is failing to reinvigorate and Prada needs a new creative team. It’s time for the big fashion investors to start looking to Africa. Not appropriating our themes, but taking on our design talent. – Johannesburg designer David […]
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photo: ITS | The Physics of Creativity | YouTube | Yoox.com
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It was my first time participating at a fashion week event. I am Si Jie Loo, a visual and performing artist, and a new contributor of the EDGE team. I owed it to EDGE for allowing me to assist in viewing and identifying innovative designers and see the nitty-gritty of carrying out fashion shows. There’s […]
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The highlight of LA Fashion Week was at Maker City LA. Los Angeles Fashion Council Fashion Week [LAFCFW] F/W 2015, produced the best industry right fashion show featuring those designers on the radar. If you are a retailer, part of the fashion media, or an invited guest looking for the next up and coming designer or […]
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Emerging designers emerged out of The Art Institute of California – Los Angeles annual student fashion show. Presented in an industrial setting, Hangar 8 Santa Monica Airport, the Metamorphosis fashion show rocked with each designer’s cohesive collection and attention to detail. Produced by the fashion marketing and design students the spirit of the show was […]
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For the up and coming fashion designer visibility and exposure comes in all shapes and sizes and is the first step in communicating their vision. The Black Board Gallery [Camarillo, California] Invierno fashion show presented a big package of talent on an unpretentious, humbling scale. This was not the mega “fashion week” exhibition nor did […]
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EDGE champions the gallery and museum venue as a new era of exposition for emerging designers. Fashion is an expression and designers are artists. Shows can be curated with a collective vision of both a historical context and a relevance to contemporary culture. The Met and V&A are landmark institutions that exhibit fashion, but the […]
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EDGE champions the gallery and museum venue as a new era of exposition for emerging designers. Fashion designers are artists. Shows can be curated with a collective vision of both a historical context and a relevance to contemporary culture. How does this transform? Emerging designers lack exposure and distribution to the local and international communities. […]
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The power of fashion lies in its power to transform identity and culture. There is a global phenomenon of fashion exhibitions at elite institutions the likes of The Metropolitan Museum of Art in New York and Victoria and Albert Museum in London. As crowds, who appreciate and are fascinated with fashion, pour into museums and […]
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I am an art enthusiast. I love attending art exhibits at galleries and museums. When it comes to fashion exhibitions at these institutions, it is typically the history of a fashion genre, designer, or culture. Rarely do you see an event with current contemporary designers exhibiting what’s culturally relevant today. The one exception is the […]
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