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A 20 Minute Catwalk . . . and. . . .

. . .Where is the sense of design?  Read on, these designers, [l-r] Michael Ngo, Amato Couture by Furne One, Rahil Hesan, & Marmar Halim, have it. As the fashion industry continues to drown in a sea of the same [season after season] lacking innovation, artistry, originality, and quality, a few designers that make it […]

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Santa Barbara Fashion Week presented by De Marcos Fashion Academy

Attention all aspiring fashionistas and those fascinated by the industry, Santa Barbara Fashion Week was a runway show full of inspiration, possibilities, and relevance. The story was about ‘direction’, under the tutelage of Jodi de Marcos, Founder of De Marcos Fashion Academy [DMFA].  The student and alumni designers along with Jodi de Marcos’ collection presented a sophisticated […]

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“Spotlight” . . .and the winner is. . .

How are designs judged at a fashion show? The Art Institute of California [Ai], Hollywood, showcased it’s annual student produced fashion show – a collaboration between the students and faculty of the Fashion Design and Fashion Marketing & Management programs, produced by students enrolled in the Event & Fashion Show Production Class.    The designs […]

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“Spotlight”: The Making of a Student Fashion Show

A student fashion show is not just “show and tell”, but a collaborative educational experience that showcases student marketing, design, and event production talents. It’s applying academics to real life. I wanted to learn more about the “what, why, and how” of producing a show by the student body and in particular how it is […]

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Fashion Weeks, Are They Really Relevant?

We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. –Tom Ford, WWD Are Fashion Week runway events still relevant?   Is this model in crisis mode and what role does it really play in the […]

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What Defines Fashion [versus Clothing]?

Yes, there is a difference.  The art of fashion – artistry; craftsmanship; attention to detail; creativity; innovation; bold and daring vision – defines fashion.  Fashion is about advancing the design forward. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the […]

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Is Black the New Black? The EDGE Lookbook | Fashion In Black

An affair to remember, forever – our love affair with the color, black. We, as consumers, are comfortable wearing black.  It is our default color.  Black, in the creative community [artists and the fashion industry] is the color of choice in both fashion design and what we wear to fashion or art events. Black represents, […]

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London Fashion Week | Video Archive

The London Fashion Week is about EDGE – emerging designers who’ve GOT edge! EDGE salutes London’s reputation for shining the spotlight on up and coming design talent and celebrating diverse fashion cultures. Feature Image: courtesy of Alexis Evelyn Marcy

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BTS and Pre-Runway Highlights of ‘Ai Does Hollywood’ Fashion Show

The Art Institute of California – Los Angeles – presented the ‘Ai Does Hollywood’ student fashion show event, June 2015, at their North Hollywood campus.  Here are BTS [behind the scene], pre-runway, runway, and post show highlights.  EDGE congratulates all designers who participated and the award winners.  For more on this event, click on the […]

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EDGE at “Ai Does Hollywood” | Student Fashion and Award Show

Do you ever wonder how design collections are judged at a student fashion event? The Art Institute of California, North Hollywood, showcased it’s annual student produced fashion show – a collaboration between the students and faculty of the Fashion Design and Fashion Marketing & Management programs.   The designs featured were from 20 student designers […]

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Lessons learned from Fashion Week LA

It was my first time participating at a fashion week event. I am Si Jie Loo, a visual and performing artist, and a new contributor of the EDGE team.  I owed it to EDGE for allowing me to assist in viewing and identifying innovative designers and see the nitty-gritty of carrying out fashion shows. There’s […]

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Thoughts from a graduating designer | Video Archive

. . .It’s’ better to see the live thing than an actual picture. . .” – Alia Adel, designer Alia Adel, graduating student of The Art Institute of California – Los Angeles, sharing her thoughts on exposing her collections in Metamorphosis Fashion Show – the annual student designer fashion show.  She shares comments on the production, […]

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EDGE at Metamorphosis Fashion Show

Emerging designers emerged out of The Art Institute of California – Los Angeles annual student fashion show.  Presented in an industrial setting, Hangar 8 Santa Monica Airport, the Metamorphosis fashion show rocked with each designer’s cohesive collection and attention to detail. Produced by the fashion marketing and design students, the spirit of the show was […]

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EDGE at Invierno Fashion Show

For the up-and-coming fashion designer visibility and exposure comes in all shapes and sizes and is the first step in communicating their vision. The Black Board Gallery [Camarillo, California] Invierno fashion show presented a big package of talent on an unpretentious, humbling scale. This was not the mega “fashion week” exhibition nor did it pretend […]

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