If you look at fashion as a big corporate machine, well this is the report that comes out every year to forecast what the corporate industry will be up to in the coming year.
Read more
The State of Fashion 2020 | Sustainability First
For the first time sustainability was named the biggest opportunity in this study.
Read more
A Message from the Editor to FIDM graduates and all emerging designers
. . . And to Those Still Trying to Break Through the ‘Noise’. There are no impossibilities. In a world where we are taught to conform, we must be diligent in using our creative power for change. Many new to the fashion industry will see the difficulty in challenging the status quo. If you work […]
Read more
Ten Minute Catwalk – Costly, Waste of Time, Once You See It, Forgotten!
A ten minute catwalk? How about a ten month campaign of exposure! Why not leverage this very short window of exposure to maximize your business long-term. Here are 10 steps of keeping your brand prominent in the eyes and buying power of your audience: Tell your story – document your design and development stages by […]
Read more
Fashion Unknown Fact | India, World’s Youngest Emerging Economy
What does this mean for the fashion community? According to a report by Technopak, “in contrast to the increasingly aged populations in the West, Japan, and even China, India is expected to become the world’s youngest emerging economy by 2020, with around 64% of its population in the working age group” – median age 28 [compared to US 38, […]
Read more
Good People do good deeds | EDGE Talks to Clémence Goudard
We want to bring back the essence from all over the world, with handmade, fine ARTISANal collections that are made by local artisans in their traditions. We will not disguise those communities; we give them access to the windows of the world while they give us their most precious gift: their talent. – Clémence Goudard, Good People […]
Read more
Designers Speak Out | Alternatives to Fashion Runway with Commercial Viability
In ten minutes the past few months of working on something is presented to the world. The show itself is over so fast, and for myself, I only see it on a playback video after it’s over. – Brendan M Combs, designer. With each show available for the viewing public, digitally, designers question where is the […]
Read more
The Fashion Runway – Are the Costs Worth It? Designers Tell All!
Fashion shows have become a media spectator sport at a high cost of entry for the designer. Is the 10 – 20 minute catwalk worth the investment in exposing their work, but more importantly getting that order from buyers? Read what emerging designers think of fashion shows. A mixed blessing? How important is exposing your […]
Read more
Color! Have No Fear
In fashion, do we produce and consume too much of the color black? Do you know why black is used in the branding of Chanel, YSL, and Armani Exchange? How does the color spectrum affect consumer behavior? Color is a powerful element in design. It has the ability to connect a variety of feelings, moods, […]
Read more
Fashion Unknown Fact – Fashion Week Designer Costs
Well established big brands can start at $100,000, which can include venue, models, styling, hair and makeup, production, public relations, and live streaming. Pay to play celebrities is an addition. In 2011, the New York Times reported that the Marc Jacobs show cost at least $1 million, which breaks down to about $1,750 per each […]
Read more
Fashion Unknown Fact – Selling to Major Retailers, You Get Seven Cents on the Dollar
Selling to the “Majors” may not be all that profitable for certain brands.
Read more
E D G E 