How radical is Fashion Innovation?

Insights and Stories that thread our fascination with fashion.

Photo Wikipedia

Landing a man on the moon was a radical leap forward in innovation.

“In fashion we see so many changes and so many incredible young talents with fresh perspectives and optimism, eager to take chances and shake things up.” -Anja Rubik [model]

One of my favorite magazines is i-D.   I recently found myself re-reading the Summer 2014 issue – insi-De the new issue – and was inspired with its editorial direction and wanted to share what inspired me and give my point of view.
“New photographers, new stylist, new writers, new ideas, new mood. There’s a lot of ‘new’ going on . . .so much so that we had to make it an issue!” – Holly Shackleton, Editor In Chief.
These contributors and models are the “up-and-coming” voices that offer up a fresh perspective on what newness means to them in the fashion community.   The above quote and these that follow represent the spirit and philosophy of EDGE.

Newness comes from looking internally and thinking about what would be the most fun to create. – Michael Hauptman [photographer] and Sasha Kelly [stylist]

Newness is the quality of innovation and creativeness and going beyond limitations to bring something to life.   -Juliana Schurig [model]

To me newness means surprise. We live in a world where we get used to continual conformity, so it’s magical when newness happens.   – Carla Ciffoni [model]

Newness is nothing but the temporary result of a series of events and innovations. A visionary is simply someone who looks a bit further than the rest of us. – Thibault [model]

This is what I think of newness:   It takes creativity to have the vision of a great idea, concept, or product.  It takes courage, conviction, and determination to believe in it and follow it through to full execution and exposure [this is true of all artists].   The following 10 designers [the epitome of radical changes in fashion] not only transformed newness in fashion but created a singular vision, silhouette, technique or style unlike that which came before.   Their looks continue to inspire and influence successive generations of designers.

Coco Chanel with model.  photo Willy Rizzo, Flickr.com
Coco Chanel with model, 1959. photo Willy Rizzo, Flickr.com
  • Paul Poiret – culotte skirts;  harlem pantaloons; t-shirt dress
  • Coco Chanel – slimline shapes; corset-free frocks; LBD
  • Christian Dior – corsets and full skirts
  • Cristobel Balenciago – invented many dress shapes like the baby-doll and straight-line silhouettes
  • Yves St Laurent – the female tuxedo, today’s power suit
  • Mary Quant – mini dress – 60’s
  • Emilio Pucci – geometric prints and lightweight fabrics
  • Rosita and Ottavio Missoni – raising the profile of knitting as an elaborate art form; color, color and color
  • Vivienne Westwood – ‘mother of punk’; fashion freedom; self expression
  • Diane Von Furstenberg – the wrap dress
Furstenberg appeared on the cover of Newsweek in 1976 wearing her signature wrap dress.  Photo Newsweek
Furstenberg appeared on the cover of Newsweek in 1976 wearing her signature wrap dress. Photo Newsweek

We look to today’s emerging designers, EDGE,  to give us that profound newness and change in fashion.

If you are a designer, retailer or supporter of the EDGE concept, follow us; click on the Survey tab and take the survey; post a comment; and/or send us a message at edgexpo@gmail.com.

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