An affair to remember, forever – our love affair with the color, black.
We, as consumers, are comfortable wearing black. It is our default color. Black, in the creative community [artists and the fashion industry] is the color of choice in both fashion design and what we wear to fashion or art events. Black represents, power, sophistication, authority, and strength with a visual simplicity and slimming effect.
Wikipedia states. . .Black is the darkest color, the result of the absence of or complete absorption of light. It is the opposite of white (the combined spectrum of color or light). It is an achromatic color, literally a color without color or hue. Black was one of the first colors used by artists in Neolithic cave paintings. In the 14th century, it began to be worn by royalty, the clergy, judges and government officials in much of Europe. It became the color worn by English romantic poets, businessmen and statesmen in the 19th century, and a high fashion color in the 20th century.
Does black sell in the apparel market? Absolutely! Do designers, brands, and retailers play it safe and want a sale-able color, as in black? Yes. Do consumers buy into it? Of course.
EDGE believes that great fashion is timeless, season-less, and makes a meaningful statement [as does the color black].
The EDGE Lookbook of “fashion in black” is a select group of curated designers from the EDGE network:
Cary Santiago | Images by Jun
Datari Austin London | Images by Jun
Marion Ayonote | An Interview with Marion AyonoteWearing black is very much a part of our culture and it will always be fashionable. The true innovation and differentiation is how the color of black is used. Designers, surprise us through texture, unexpected materials, silhouette, and [retailers] through presentation.
Feature Image: Mike Vensel Designs