Well established big brands can start at $100,000, which can include venue, models, styling, hair and makeup, production, […]
From recycled fibres to food waste to disposable textiles, Dr Kate Goldsworthy shares some of her top picks for the most exciting and innovative textiles that we could soon be seeing on runways.
Up to 95% of the textiles that are LAND-FILLED each year could be reused or recycled, according to […]
Become fearless in your design approach. Create fashion that is unexpected, unpredictable, and uncompromised.
Don’t let Fashion Week play you.
Selling to the “Majors” may not be all that profitable for certain brands. Major department stores [‘Majors’] use […]
Jeans, a global trend, sells approximately 6 billion pairs around the world every year. Sustainable denim manufacturing is […]
The future of fashion is simple: it has to be the redemption of itself, it has to demonstrate […]
The states with the greatest number of fashion designers include: New York (7,190 fashion designers), California (5,750), Texas […]
This article from Euromonitor International looks at new consumer behavior towards a circular economy. The circular economy is one […]
We don’t know what consumers don’t buy. We know what they do buy. Walk in the shoes of […]
In developing your brand, focus on engagement, not sales. You want to engage the consumer on an emotional […]
The Trendstop team of FashionUnited brings you this exclusive insight into the consumer mindset. . .
Amongst all the brands out there, it’s a challenge to stand out and not give in to consumerism, […]
Fashion designers are at the heart of the industry’s creative process. Across industries, fashion designers earn an average of $73,600 annually. [Source: The New Economy of Fashion | Joint Economic Committee, United States Congress]
Recycle + UP-CYCLE = Metal Cloth Art Sustain the earth, move towards zero waste. Nigerian […]
The EDGE philosophy champions beyond ordinary outcomes. In thinking out of the box and developing this content, we bring you […]
My Letter to the editor | VC Reporter | Ventura California I would like to recognize and thank […]
The U.S. fashion industry has changed dramatically since the early part of the 20th century when its main […]
There are strong signs of a bright future for sectors of the fashion industry—primarily in design and high […]
. . . And to Those Still Trying to Break Through the ‘Noise’. There are no impossibilities. In […]
Are diversity and difference recognized from a new generation from what was formerly known as the British Fashion Awards? The ceremony awards those for their contribution to the fashion industry.
From i-D, Anders Christian Madsen, tells us his perspective in his piece, 2016: the year the gvasalias conquered fashion:
Koko Nanga consumer is an Afropolitan at heart. Throughout my journey I have met/spoken to a variety of […]
If you are just tuning in to how the world is struggling to cope with environmental constraints due […]
A bit of chaos and confusion may be expected in contrast to a slick, sleek, and orderly fashion show. We see the glamour and glitz in front of the stage, but what goes on behind-the-scenes [bts] requires precision ‘military like’ planning, enormous preparation, and an experienced team of professionals to pull it off. The goal: implement a designer’s vision down the runway. Sounds easy? It’s not!
Who are the ‘ones to watch’? The next generation of emerging designers who have got the edge [EDGE] are, quite simply, coming from the art and fashion schools.
. . .where is the sense of design? Read on, these designers, [l-r] Michael Ngo, Amato Couture by Furne One, Rahil Hesan, & Marmar Halim, have it.
“. . .The essential triangle of sustainability is social, economic, environmental. You have to have all three or you are not really sustainable. . .I want to be a positive part of my community – thus growing a business and hiring, training, creating skilled jobs goes with the territory. That fills both social and economic legs of the sustainability triangle.” – Laura Tanzer
The usage of social media with marketers ranks very high in the marketing efforts of connecting current and prospective consumers to their brands. As reported by statista.com, in the United States alone, social media marketing spending is expected to exceed 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.